ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. ” Building trust. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Storytelling Creativity Privacy 173

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Ethics Mobile Big Data 60

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology.

Marketing 60

Marketing Privacy Big Data Technology 60

NewsWhip

JUNE 2, 2021

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

Ethical Voices

MARCH 14, 2022

The pushback needs to be around, who houses the data, who minds that data, and how is that data used. It all comes back to data and privacy and transparency. We must also watch the biases in collecting the data. That’s what we need to focus on right now. You’re absolutely right.

Ethics 52

Ethics Publicity Data Agency 52

Stephen Waddington

JANUARY 12, 2021

The app asked me to submit data about my drinking habits. When I entered my data, I reduced my actual alcohol consumption by approximately a quarter. Even when asked for data anonymously in the privacy of our own home we modify our response to present the best version of ourselves, or at least the version we think that others expect.

Big Data 96

Big Data Google Privacy Data 96

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data.

Trends 56

Trends Big Data Mobile Conference 56

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Repressive countries and disclosure. Rich Shertenlieb, 98.5

Ethics 73

Ethics Sports Employee Privacy 73

Stuart Bruce

NOVEMBER 11, 2016

The data the party gathers by knocking on the door is gold dust and by conventional wisdom essential to winning an election. But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. Shift Communication’s Christopher Penn. Is only going to get bigger.

Communications 154

Communications Data Policies Twitter 154