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PART 1: Big Data 101 for PR

Onclusive

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].

Big Data 150
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How to balance the importance of data privacy and personalization in 2023

Agility PR Solutions

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86
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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. ” Take responsibility.

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How to Get Quality Leads on Your Blog

Cision

Many online users increasingly are savvy about Big Data and will be wary to give out information. 6: Take reader privacy seriously. If you’re not sure where to start, ShoutMeLoud has some good tips on how to write the perfect privacy policy for your blog. You don’t want to rush the process.

Blogging 168
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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace.

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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. ” Building trust. Millennials are now the largest demographic in the U.S.,

Marketing 173
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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly. Some weighty, fascinating, and depressing ethics stories this week. who are white.

Ethics 78