PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 86

Employee Real Estate Video Internal 86

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Data and more data. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 26, 2016

His passion for making the world a better place has crafted his work, which has appeared in a myriad of publications including y Agri-Pulse, AgriData News Service, the Christian Science Monitor, the World Bank, the U.S. Meeman Award for Outstanding Conservation Reporting.

Pitching 120

Pitching Agriculture Report Energy 120

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Resolution Blog

APRIL 26, 2019

We had to tell people there was money in the bank and that we had investment just to get people to give it a go. We work with a charity that helps us place interns, and one of the interns we had said afterwards that we were the most diverse agency they’d worked with. What’s the makeup of each campaign? It really differs.

Agency 120

Agency Pitching Energy Creativity 120

The Resolution Blog

FEBRUARY 24, 2016

I can't imagine using email for internal comms now and being able to instant message clients really helps keep things moving. Step inside other innovative PR teams: Read our interview with Johan van der Zanden, Communications Director at ING Bank and hear how Agile transformed their global PR.

Creativity 120

Creativity eBook Meeting Banking 120

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 102

Media B2B Groups Conference 102

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

PR in High Definition

OCTOBER 26, 2020

We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

Groups 62

Groups Employee Leadership Examples 62

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 15, 2020

Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Rethinking internal and external comms. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

Marketing 174

Marketing Employee Content Marketing Training 174

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. 1) Starbucks : With 19,555 stores in 58 countries, Starbucks generates a ton of media interest every day. Stories and the latest news of breathtaking action sports, athletes, international events or unique culture topics."

Engineering 72

Engineering Pinterest Banking Video 72

Waxing UnLyrical

APRIL 14, 2011

Are reputation, issues management and media relations part of a promotional effort? Folks, Sean moderates #icchat on a regular basis, focusing on internal communications. His clients include Avery Dennison, Kellogg’s, The Federal Reserve Bank of Cleveland, U.S. Is marketing about selling stuff, or is that sales?

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

JULY 22, 2016

Set up a system to track your internal activity. As I did, I realized I always focused on internal efficiencies, but getting this specific ultimately makes a huge difference in the long run. links when you’re sharing links in social media, give them out to influencers, etc. More on that below.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. And when you do it well, it works wonders. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 26, 2023

.” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. Great leaders make clear and transparent communication a top priority.

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Writing Communications Marketing B2B 198