Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Check out a brief clip on Kami's Facebook page.

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

DECEMBER 31, 2016

Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

The Proactive Report

MAY 10, 2016

And it won’t break the bank. With intelligent use of small business online marketing you can expand your venture quickly. The beauty of Instagram is the appeal of visual content. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Use Hashtags.

Small Business 100

Small Business Instagram Banking Fashion 100

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Before investing too much in paid ads, understand the right audience via straight content delivery and engagement.

Strategy 61

Strategy Marketing SEO Social Media 61

wiredPRworks

JUNE 5, 2018

Digital Marketers Sound Off features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future. . The post 101 Marketers Sound Off in New Digital Marketing Book appeared first on wiredPRworks. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. 6 Incredible Pointers For Making a Content Promotion Plan. Uber-Targeted Social Media Strategies. Top Digital Marketing Trends to Watch in 2016 {Podcast}. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 9, 2018

You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). So, you work really hard to get this media mention and then don’t tell anyone about it.

Media 97

Media B2B Groups Conference 97

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. 51) Facebook does a good job of this , although they give parameters around how the images can be used.

Engineering 120

Engineering Creativity Google Community 120

Waxing UnLyrical

OCTOBER 14, 2016

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Why, then, do we get stuck in content ruts? “Is everyone good at social media?”

Travel 40

Travel Banking Content Marketing Creativity 40

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. times the number of internet users the U.S.

Video 40

Video Survey Consumer YouTube 40

Bad Pitch Blog

APRIL 23, 2012

Both help reinforce the brand''s social media focus. Walmart''s quick and easy request for visitors to connect with them on Facebook and Twitter blends in well with other contact information. But other newsrooms also feel more like an owned media bank where content is deposited.

Engineering 72

Engineering Pinterest Banking Video 72

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. What are the unorthodox social networks?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 12, 2017

via logging in with a social platform and then see which of those customers is a potential micro-influencer (who already likes the brand enough to try it out or buy).”. 6) Finding a content marketing niche. The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Sword and the Script

SEPTEMBER 2, 2014

A few years ago, I met him out on the social media trail. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168