NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Even Shakespeare had his time in the barrel recently.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. But building an engaged email audience takes a great deal of time. It’s a winning formula.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Most have huge advertising and marketing clout. CVS Health Corp.,

Corporate 338

Corporate Policies Groups Public Affairs 338

Communications Conversations

OCTOBER 29, 2019

The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. And, there’s a lot to be said for the brand affinity podcasting can drive for your brand. That’s more of a marketing goal anyway. Paul series. Photo credit: Debbie Friez.

Corporate 104

Corporate SMB Banking Employee 104

ImPRessions - Crenshaw Communications

JULY 24, 2023

” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” However aspirationally, Twitter has tried to link the new brand to coming attractions, and in fairness, Elon Musk has previously mentioned adding new services to the platform.

Twitter 156

Twitter Banking Brand Branding 156

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

DECEMBER 20, 2022

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S.

Financial 157

Financial Agency Banking Groups 157

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. but in 2018, his behavior was a nightmare for the brand he created.

Banking 257

Banking Facebook Reputation Crisis 257

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. The Bank of Montreal uses bullets to list its financial highlights rather than a table.

Examples 52

Examples Company Financial Brand 52

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 185

Leadership Storytelling Viral Banking 185

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Corporate Blogs Are Making a Comeback – Big Time. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. In other words, your brand as a trusted resource is your most valuable asset. Anything else you would like PR professionals to know?

Technology 120

Technology Pitching Insurance Insurance 120

Stern + Associates

SEPTEMBER 29, 2023

Of all the companies and brands we know, our perception of them can often be boiled down to a single word. As a marketer, it may be helpful to spend time thinking about where your company’s audience of current and potential customers falls, organizing them into certain mindset categories across a continuum. Are we engaged? Indifferent?

Company 99

Company Exercises Banking Groups 99

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

JULY 14, 2016

These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes? Not really. But, that skill set is not easy to find.

Internal 60

Internal International Resources Banking 60

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank and that I get to do all the “fun stuff.” Bank Stadium). Bank Stadium was a family day.

Banking 113

Banking Sports Financial Corporate 113

PRSay

JANUARY 16, 2020

Sponsors of such attacks can have a variety of agendas: to damage a competitor’s reputation and gain market share, drive down the value of a company’s stock, pressure a legal adversary into an unfavorable settlement, co-opt a popular brand to advance a political or ideological agenda or even exact revenge on a former employer or spouse.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215