Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. New Audiences.

Viral 52

Viral Video Social Media Creativity 52

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The many false stories that went viral prior leading up to the election fueled concerns that we’re entering a “post-factual” era when trust in legitimate media will only decline. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 117

Social Media Conference Media Corporate 117

The Resolution Blog

MAY 11, 2016

We spend a long time exploring our target audience and our client’s brand to find the perfect match. To pull this together we have developed a phrase to serve as a summary of a brand’s big ideal that really helps spark the best idea. • The brand’s “best self.”

Creativity 120

Creativity Comparison Consumer Examples 120

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. Census; and the Federal Reserve’s Survey on Debt.

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stern + Associates

FEBRUARY 7, 2014

How is your company’s beer—or pasta sauce, or banking services, or toothpaste—better than anyone else’s? But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute.

Leadership 78

Leadership How To Enterprise Viral 78

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. And also… this amazing viral video. What’s your secret Social PR Superhero power?

Course 40

Course Local Creativity LinkedIn 40

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. This fictional account, designed as a form of entertainment, had a massive impact on viewers.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.” Did the Vox experiment, an entire media brand based around explainers, ultimately work out? Mint is a shining example of a brand using explainers to flesh out its content hub.

Media 111

Media Journalism Content Marketing Education 111