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?? Jan + Feb 2024 Newsletter: What’s Up with Gen Z!? ??  

5W PR

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Frequented by influencers and celebs, it’s no wonder it’s almost impossible to get a reservation.

Fashion 78
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?? Jan + Feb 2024 Newsletter: What’s Up with Gen Z!? ??  

5W PR

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Frequented by influencers and celebs, it’s no wonder it’s almost impossible to get a reservation.

Fashion 60
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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 131
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This Week in PR Ethics (9/22/22): Misinformation, NyQuil, Conflict of Interest and Walking the Walk

Ethical Voices

TikTok was involved in two, including it suggesting misinformation to promoting unhealthy viral challenges. This incident dealt with selling the ice cream in the West Bank. . . This week there were quite a few ethical issues. Walking the walk on climate change – Greenwashing and purposewashing is running rampant.

Ethics 52
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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

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Crisis Ready Q&A: How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Melissa Agnes

This discussion explores: Strategic ways to successfully manage controversial viral issues. The power of banking goodwill and trust prior to experiencing an issue or crisis. ” You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100