Banking Brand Consumer Viral 
PRSay
AUGUST 30, 2023
Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.
Sword and the Script
APRIL 30, 2024
I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. And was feeling a little embarrassed it took me so long to do my due diligence.
MaccaPR
JANUARY 8, 2021
From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?
PRSay
OCTOBER 25, 2017
“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.
The Resolution Blog
MAY 11, 2016
On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. • The brand’s “best self.” What inspires you?
Polaris
FEBRUARY 16, 2015
A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.
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