PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. If I‘m a B2C brand, I am still investing somewhat in Facebook. In particular, expect to see smaller affinity networks that meet both virtually and physically. Can the ship be righted? Frank: There’s always been disinformation.

How To 159

How To Facebook Social Media Advertising 159

Shift Communications

DECEMBER 12, 2016

We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. Vice President, Marketing Technology. Let’s take a large, diverse sample of links and the relevant sharing and trust metrics for each of them. As trust is not a binary state, neither is our trust metric.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 100, 500, maybe 1,000? Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. It can also tie into more sophisticated digital marketing metrics such as web traffic and conversion. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service.

Company 73

Company Media Crisis Insurance 73

Shift Communications

OCTOBER 28, 2015

Above, we see that in my personal web analytics, Twitter brings my audience back, rather than being a source of new audience. Vice President, Marketing Technology. However, the way in which Twitter interacts with your audiences may be changing. Should you change your Twitter strategy? If it’s working, no. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack? So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Luckily, several free tools on the web help with email address verification. B2B brands are more active on X or LinkedIn, whereas B2C brands are more active on social platforms like Facebook or Instagram.

How To 83

How To LinkedIn Tools Google 83

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Not defining your target audience. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Owned media is the gateway to the remainder of the marketing and sales funnel, whether you’re B2B, B2C, small or large. Vice President, Marketing Technology. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

NOVEMBER 10, 2022

HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. With HubSpot’s website activity tracking, your business can track how a lead interacts with each of your web pages. Website Activity Tracking. Then, if they navigate to a different page, HubSpot shows their path to get there.

Software 54

Software System B2C Tools 54

Beyond PR

JANUARY 5, 2017

News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. But did you know that they can also drive qualified leads for your business? Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Guest post by Atman Rathod.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. The influx of technology and the data it yields makes everyone a researcher. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. The influx of technology and the data it yields makes everyone a researcher. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72