Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. In addition, we’ll finally see legislation removing the blanket immunity of social media monopolies for content under Section 230 of the Communications Decency Act of 1996.”. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

MARCH 6, 2018

Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

ReimaginePR

JULY 25, 2018

Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. B2C – Business to consumer. These are frequently used by spammers who plagiarize content. These include everything from Facebook and Foursquare to Google. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Did you know that none of those channels has beaten Facebook in terms of engagement? Using hashtags isn’t only limited to Instagram; you can also use it on Facebook! Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Landis PR

AUGUST 7, 2023

Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram. Authentic and trusted, micro influencers produce a vast amount of non-promotional content geared toward advice and entertainment.

Local 52

Local Instagram Facebook Social Media 52

Sword and the Script

APRIL 5, 2016

What’s the engagement rate of a brand page on Facebook that doesn’t advertise? For those that haven’t followed the developments over the last few years, virtually every social network is tweaking algorithms to ferret out brand content. 5 Takeaways from the Salesforce State of Marketing. Marketing spend is 8.4% of revenue.

Mobile 60

Mobile Survey Marketing B2C 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

FEBRUARY 13, 2020

We’ve worked on variety of campaigns for clients in B2B and B2C sectors that have achieved real ROI and helped contribute to meeting the business goals of each brand. Ensure you always take on board key learnings from previous campaigns to better the results of new ones.

Measurement 62

Measurement Marketing SEO B2C 62

MaccaPR

APRIL 20, 2016

Research unveiled at the conference shows 50 percent of social media marketers are using or increasing their use of live video in 2016. In fact, 73 percent of marketers are planning to increase their use of video in 2016 – and 21 percent claim it’s the most important form of content marketing. More on that later.

Social Media 48

Social Media Trends Media Facebook 48

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. B2C communications. optimizing B2B v. how to stay competitive in the world of search.

Video 79

Video SEO Skype B2C 79

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. The goal is to attract, inform and convert followers, influencers and like-minded business individuals, making them feel as though they can relate to your organization.

SEO 80

SEO Social Media Strategy Media 80

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Organic reach on Facebook was clocked at just 5 percent in April 2020.).

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

JUNE 25, 2019

The future of marketing is more intelligent and more human. And it’s not just B2C. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Content marketers will find new allies in PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. It’s called ‘owned media’. You produced it.

Google 113

Google Guidelines Web B2C 113

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Polaris

DECEMBER 15, 2014

10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” As I write this post on Dec.

Blogging 156

Blogging B2C Social Media Storytelling 156

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 130

B2B Trends Video Course 130

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. Invest in paid distribution on Facebook.

Financial 83

Financial Industry Report Insurance 83

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

APRIL 18, 2023

Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader. Food and drink brands are one of the sectors that seem to real nail video content marketing. Get in touch today to find out how we could help you.

Video 62

Video Sports Brand Branding 62

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Critical Mention

AUGUST 29, 2019

If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. Provide Latest News Releases.

Company 81

Company Brand Branding B2C 81

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Update your workflow.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Facebook occupies the top spot, as expected.

Marketing 120

Marketing Pinterest Mobile Social Media 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72