The CMO Survey with Social & Mobile Marketing Takeaways
Sword and the Script
APRIL 5, 2016
There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey. of revenue.
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