Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. The post 5W Launches New Digital Agency, HOW appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Agency 88

Agency B2C B2B Journalism 88

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. .

Storytelling 284

Storytelling B2C Retail Measurement 284

PR News

MAY 5, 2017

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. The post 5 Tips for Brands New to Influencer Marketing appeared first on PR News Blog.

B2C 105

B2C Brand Branding Marketing 105

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Are the social media waters still safe for marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Read our full blog about X Premium and Verified Organisations here. Check out more blogs from us: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

Advertising 116

Advertising Advertising Social Media SMB 116

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Furthermore, influencer marketing should not be the only strategy you have going for your brand.

Marketing 120

Marketing Measurement B2C Internal 120

Prohibition

MARCH 1, 2024

At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Fashion Trends 62

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days? And what about us?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. Is this applicable in B2B marketing as well? A few that take this to the other extreme in the hopes of capturing branded search traffic.

Marketing 93

Marketing B2B Construction Consumer 93

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing' I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. Every video has to start somewhere and when it comes to a corporate marketing video – nailing down your key messages and target audience is a good place to start. Make sure you plan ahead for your marketing video.

Video 62

Video Corporate Marketing B2B 62

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. It takes extensive research and analysis to have a grasp of how consumer behavior works.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Prohibition

SEPTEMBER 30, 2023

In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. Like this blog? It can strengthen the connection between a brand and its audience and make your brand appear more authentic.

B2C 62

B2C Video Social Media B2B 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images. Social Media.

Brand 60

Brand Branding B2C B2B 60

Prohibition

NOVEMBER 17, 2023

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. In social media, the first impression is often a visual one so make it count!

Social Media 62

Social Media Media B2C Instagram 62

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. In the B2C finserv report, the top 20 links brought in 2,614 shares. But their secret sauce was content. They each averaged 10,073 social shares.

Brand 77

Brand Branding Banking B2C 77

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

MARCH 21, 2024

Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This will allow organisations to refine approaches to customer services , tailor any marketing material and inform product development strategies. or give us a bell on 0113 430 4160.

Social Media 62

Social Media Trends Analysis Media 62

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. For marketing professionals — multimedia is a must have. . — Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

5W PR

MAY 6, 2022

It is necessary to understand what the specific fintech market needs before launching a product. SEO and Content Marketing. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website. Fintech products, from a B2C perspective, can seem complicated and intimidating.

How To 88

How To SEO B2C Content Marketing 88

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

Prohibition

NOVEMBER 20, 2023

Check out some other social media advertising blogs: The Ultimate Guide to Facebook Advertising How to Get the Most Out of your Targeting for Social Media Advertising Why Have My Social Media Ads Stopped Working?

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71