Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers. But it’s not just investors.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

Automotive 95

Automotive Study Report Transportation 95

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Will your company come to the top of those searches?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

OCTOBER 26, 2021

Most top auto suppliers’ ESG reports focus mostly on the E (environmental) and neglect the G (governance), according to our recent study – “Automotive Suppliers and ESG,” which we recently conducted in May/June of 2021 by looking at the ESG reports for the top 25 North American auto OEM suppliers, based on the most recent Automotive News ranking.

Automotive 52

Automotive Government Report Study 52

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” The study works to shed light on the ways media relations officers share their company’s messages, as well as highlight the vital role PR practitioners play in shaping external messaging.

Media Relations 92

Media Relations Automotive Media Survey 92

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit. Reporter for Automotive News. There’s not a good match.

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Agency Automotive Mobile B2B 134

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. 92% did not cover Leadership / Corporate Governance.

Report 78

Report Automotive Government Energy 78

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. That kind of cost-savings can drive a company into bankruptcy. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Baker says that companies are in their own “jar” so to speak, so they can’t read the label.

Agency 80

Agency Automotive Mobile Local 80

Bianchi Biz Blog

APRIL 14, 2022

Because it took us a while to realize that our PR firm is not a perfect fit for MOST companies. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better. But if the above description doesn’t fit your company, you’re probably a “bad” client for US.

Automotive 99

Automotive Mobile Agency B2B 99

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Bianchi Biz Blog

MARCH 7, 2024

Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. In-depth Market and Media Research: Before entering the Israeli market, it’s crucial for foreign companies to thoroughly research not only the market potential business-wise, but also the media landscape specific to their sector.

Print 104

Print Marketing Real Estate Automotive 104

Bianchi Biz Blog

FEBRUARY 1, 2024

Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. Companies use LINE for mainly B2C communications. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

Bianchi Biz Blog

NOVEMBER 9, 2020

Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 264

Ethics Automotive Technology Conference 264

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Bianchi Biz Blog

JANUARY 20, 2022

The defining characteristics of the 25 percent of respondents categorized as Committed are that marketing is a top priority for their company and they are willing pay for expertise. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.

Automotive 84

Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. I loved it. He offered me a job as feature editor on the spot.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 77

Automotive Media Report Print 77

Cision

JULY 26, 2017

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Books and literature. Family and parenting. Food and drink. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. They want to get on Nissan’s site, get the information they seek and get off.

Automotive 117

Automotive Mobile Interviews Video 117

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Mindful Marketing

FEBRUARY 6, 2021

The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise. ” Companies revamp product lines all the time, so what makes this pivot so extraordinary?

Energy 87

Energy Automotive Engineering Company 87

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. I met an independent developer who was working on an advanced automotive diesel in 1973.

Meeting 65

Meeting Automotive Engineering Media 65

Solo PR Pro

NOVEMBER 24, 2020

Since starting up in 2003, I’ve aimed for a diverse client portfolio of nonprofits and mission based organizations, as well as automotive and technology companies. Michael Ares, Principle Owner, MDA Corporate Marketing, LLC. Diversification especially helped in 2020 since not every industry we serve paused when COVID-19 hit.

Automotive 85

Automotive Nonprofit Training Corporate 85