Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

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Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. As an automotive supplier-focused PR firm, we have a few key award opportunities that we recommend to clients each year. The PACEpilot competition enters its fourth year in 2023.

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ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. More thought leadership opportunities.

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Bianchi Biz Blog

APRIL 24, 2023

But when you do the work correctly, it’s a lot more rewarding for your company. Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.

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Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. Companies are now trying to avoid a bust.

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Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. It’s no secret that auto shows have changed with the times.

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Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers. But it’s not just investors.

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Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Pitching me a story I have just written, pitching off-topic items, being helpful only when pitching and not helping when I come to you asking questions about your company or a client. Can you tell us what types of stories, trends or issues are on your radar now?

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Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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Bianchi Biz Blog

JUNE 7, 2021

I am a freelance automotive and tech journalist. I’m a big fan of personal stories within the automotive world. I then transitioned to tech journalism and finally to automotive journalism. . The post Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist appeared first on Bianchi PR.

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Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

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Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Our annual show audit proves CES is where business gets done,” said Gary Shapiro.

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Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Will your company come to the top of those searches?

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Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

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Automotive Mobile Data Comparison 65

Bianchi Biz Blog

APRIL 3, 2024

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

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Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But we’re already registered! And maybe you will!

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Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I was a reporter for Automotive News Canada in Toronto.

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Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

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Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Podcasts offer an effective platform to amplify and showcase your company’s culture.

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Bianchi Biz Blog

OCTOBER 5, 2023

As an automotive or mobility tech supplier involved in the emerging EV space, you need to put The Battery Show on your agenda. Participating in The Battery Show is well worth an automotive or mobility supplier’s consideration. Automotive News , in an editorial, said, “ The Battery Show is the event the industry needs.”

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Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Now you need to build trust and engagement. Where can you make the most impact?

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Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit. Reporter for Automotive News. There’s not a good match.

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Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

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Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. Any pet peeves with PR people?

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Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

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Bianchi Biz Blog

JULY 10, 2023

I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. (If I’m interested in the zero-emission, digital transformation of the automotive industry and the future of how we get around. If you know anyone looking to build something new, send them my way!)

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Bianchi Biz Blog

APRIL 14, 2022

Because it took us a while to realize that our PR firm is not a perfect fit for MOST companies. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better. But if the above description doesn’t fit your company, you’re probably a “bad” client for US.

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Automotive Mobile Agency B2B 99

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. Five Key Insights from the Top Automotive Suppliers’ ESG Reports.

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Report Automotive Government Energy 78

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. This model consists of four media types, paid , earned , shared and owned , for a cohesive integrated effort to build authority and position companies as experts. Why is that?

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Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

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Data Automotive Transportation Mobile 75

Bianchi Biz Blog

SEPTEMBER 1, 2022

Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists. Not knowing enough about the company. I cover the heavy-duty trucking industry.

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Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. That kind of cost-savings can drive a company into bankruptcy.

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