Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. That kind of cost-savings can drive a company into bankruptcy. A sea of sameness.

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

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Ethics Automotive Technology Conference 261

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

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Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.

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Automotive Agency Tourism Mobile 84

5W PR

NOVEMBER 11, 2019

Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. When a company can use and share its data, it positions itself apart from the crowd and can be perceived as a thought leader.

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Data Telecommunications Infographics Automotive 68

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

Journalism 79

Journalism Meeting Newspapers Automotive 79

The Hoffman Agency

MAY 25, 2017

Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever marketing campaigns, but rather, strong public relations and unconventional methods. Musk implements this strategy across most of his companies, including Tesla. Building and championing a vision.

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Brand Branding Marketing Energy 53

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

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Film Marketing YouTube Advertising 48