Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Company-specific Initiative: 2%.

Automotive 95

Automotive Report Mobile Technology 95

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. It is up to the applying companies to decide whether and how to coordinate their applications.

Automotive 84

Automotive Mobile Engineering YouTube 84

Bianchi Biz Blog

APRIL 24, 2023

But when you do the work correctly, it’s a lot more rewarding for your company. Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

Automotive 95

Automotive Study Report Transportation 95

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

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Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

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Agency Automotive Company Mobile 96

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Korea is a hi-tech economy : Korea is a world leader in electronics manufacturing, shipbuilding, steel, and automotive. 90% of South Koreans use Kakao.

YouTube 79

YouTube Marketing Local Chemicals 79

Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit. Reporter for Automotive News. And that’s OK.

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Agency Automotive Mobile B2B 134

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. That kind of cost-savings can drive a company into bankruptcy. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. 92% did not cover Leadership / Corporate Governance.

Report 78

Report Automotive Government Energy 78

Bianchi Biz Blog

APRIL 14, 2022

Because it took us a while to realize that our PR firm is not a perfect fit for MOST companies. And for our agency, the right-fit clients are: Companies who share our mission of helping innovators to make mobility, and the world, better. But if the above description doesn’t fit your company, you’re probably a “bad” client for US.

Automotive 99

Automotive Mobile Agency B2B 99

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

MARCH 7, 2024

This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market. This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business.

Print 105

Print Marketing Real Estate Automotive 105

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 115

Journalism Automotive Interviews Writing 115

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

NOVEMBER 9, 2020

Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JANUARY 20, 2022

The defining characteristics of the 25 percent of respondents categorized as Committed are that marketing is a top priority for their company and they are willing pay for expertise. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.

Automotive 84

Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 78

Automotive Media Report Print 78

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Here are the groups of interests (each has multiple subgroups within the listed group): Automotive. Books and literature. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

FEBRUARY 6, 2021

The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise. ” Companies revamp product lines all the time, so what makes this pivot so extraordinary?

Energy 87

Energy Automotive Engineering Company 87

Solo PR Pro

NOVEMBER 24, 2020

Since starting up in 2003, I’ve aimed for a diverse client portfolio of nonprofits and mission based organizations, as well as automotive and technology companies. Michael Ares, Principle Owner, MDA Corporate Marketing, LLC.

Automotive 85

Automotive Nonprofit Training Corporate 85

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

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Meeting Automotive Engineering Media 65

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Bianchi Biz Blog

MAY 13, 2021

Over the past year COVID has caused many companies and organizations to take a major pivot from holding in-person conferences, symposiums and events at venues across the country and world to creatively working to conduct those same conferences, symposiums and events online to virtual audiences across the globe.

Conference 60

Conference Automotive Video Energy 60

Bad Pitch Blog

JANUARY 28, 2010

Last week I was quoted in a major (so to speak) publication saying that most corporations put out vapor like it''s flowing water. Let’s review the facts: There are only so many reporters covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. The wrong name.

Pitching 43

Pitching Automotive Software Technology 43

Bad Pitch Blog

FEBRUARY 22, 2006

This week I was quoted in a major publication (okay, PR Week) saying that most corporations put out vapor. Let’s review the facts: There are only so many reporters covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. The wrong name.

Automotive 40

Automotive Software Pitching Technology 40

MaccaPR

MAY 28, 2015

At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. “Because it’s so infrequent that you fascinate people with a TV ad, that an agency creates a spectacle! It was a brand win.

Film 48

Film Marketing YouTube Advertising 48