PRSay

MAY 12, 2023

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. This will be much more compelling than an article quoting the CEO asking people to donate. The second way to make numbers more relatable is to display them as infographics.

Employee 150

Employee Communications Storytelling Corporate 150

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?

Blogging 62

Blogging SEO Engineering Mobile 62

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. So write your release with your audience in mind.

Writing 75

Writing How To Infographics Pinterest 75

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

FEBRUARY 1, 2024

I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. So, when writing a broken link building template, make it as easy as possible for your target to find and change whatever you need.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

Measurement 119

Measurement Content Marketing Writing Infographics 119

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? It’s called ‘owned media’.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

FEBRUARY 10, 2016

What’s the point in writing if no one cares? I assure you: anything you want to write about has already been written. Search for a topic you’re considering and see what articles are already out there. So don’t expect to jot off a quick blog article and have it be good. Write an e-book (a great way to get email signups).

Writing 120

Writing Viral Infographics Blogging 120

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Contently - Strategy

APRIL 14, 2021

“Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 124

Privacy Google Advertising Advertising 124

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 62

Writing SEO Google Local 62

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. What is the Purpose of a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Evolution and History of Media Kits. published an article tracing the evolution of media kits from the 1960s until today. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. thought leadership.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. times as many backlinks than articles of average length. The average article runs 901-1,200 words. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Slice and dice the relevant info for social media mentions for miles!

Survey 120

Survey How To Construction Data 120

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Guidelines 98

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

PR Fuel

OCTOBER 16, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. What is the Purpose of a Press Release?

Infographics 52

Infographics SEO Writing Pitching 52