Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. In short, shared articles = clicks. Regarding ideal pitch length —. This one deserves more context.

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Pitching Survey Storytelling Newspapers 146

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Highlighting case studies, survey results or new research.

How To 40

How To Guidelines Pitching Writing 40

PRSay

APRIL 19, 2021

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

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Media Newspapers Google Energy 197

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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Pitching Writing Film How To 83

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? And if so, how long should you wait? Your pitch could have become lost in their clutter of email. The answer to the first question is “yes.” After all, who knows?

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Survey Pitching Newspapers Software 78

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

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Meeting Automotive Media Newspapers 79

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

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How To YouTube Pitching LinkedIn 121

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Related articles: How to Create Special Events People Will Love Entrepreneur.com.

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Local Newspapers Sports Video 98

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

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Meeting Automotive Engineering Journalism 73

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

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Media Relations Media Survey Pitching 113

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

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Media Relations Media Newspapers Radio 127

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? CISION-State of the Media Report.

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Pitching Government Financial Survey 78

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. How do you decide who to approach first?

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Pitching Newspapers Writing Social Media 60

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

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How To Media YouTube Twitter 79

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

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Real Estate Video Report Twitter 214

PRSay

AUGUST 9, 2019

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

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Strategy Newspapers Facebook Google 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. That compendium of millennial listicles and goofy articles like this one on dads and babies? The Cision Blog. ” Learn to play here.

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Blogging Writing Creativity Storytelling 170

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles.

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Strategy How To B2C Content Marketing 67

PR Fuel

DECEMBER 14, 2021

By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Our Tips for Effectively Sending Press Releases.

Product Launch 101

Product Launch Social Media Newspapers Writing 101

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

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Pitching eBook Writing Newspapers 96

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor. . Related articles: . Forbes: How To Communicate With The Media For Better Results: 10 Expert Tips .

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Media Relations Publicity Sports Media 52

PRSay

MARCH 30, 2018

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Strategy 92

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? Now you need to know how to write a press release that will catch journalists’ attention. If you’re pitching to local media, then think about the local angle. Good headlines accurately sum up the article, but they also generate interest.

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Media Local Newspapers Pitching 52

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” In today’s media environment, pitching reporters and editors has become a lost art. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

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Storytelling Media Nonprofit Government 163

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively.

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Writing Blogging Newspapers Travel 100

Public Relations Sydney

DECEMBER 7, 2014

So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. For businesses this is a great opportunity to increase your exposure to your audiences.

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eBook Newspapers Social Media Pitching 90

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. No Sales Pitch. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

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Crisis Reputation Study Social Media 0

Mora Communications

OCTOBER 23, 2017

Too often people get stuck on the immediate gratification of landing a TV segment or magazine article and view that as the end game. Many PR firms don’t advise client on how to best utilize and maximize their media coverage. It goes over how to effectively utilize your media in your overall marketing.

Marketing 40

Marketing Radio Interviews Newspapers 40

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

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Wikipedia Writing Video Report 103

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. brilliant?—?that’s that’s great.

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Retail Internal International Twitter 168

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. He also got a job out of it.

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Publicity How To Course Facebook 90

Maxim Behar

MAY 31, 2021

Out of all of the professions in the world, how did you choose public relations? When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Maxim: It came naturally.

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Newspapers Social Media Ethics Travel 52

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. They paid $25 per article and, yes, I did want $25.

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Journalism Meeting Newspapers Automotive 80

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. I was reminded of this while reading Got Scoop? Be resourceful and respectful.

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Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The deluge of PR pitches. Pitch proof points with claims. Journalists produce 10+ articles per week. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

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Survey Marketing B2B Study 178

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep offering useful information in articles or videos. It may be a literal space like a billboard or a section of a newspaper or magazine page. How to Get Your Story on the News.

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Publicity Small Business Advertising Advertising 66