The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Examples of this were highlighted with articles about vaccine side effects from late 2021. Patterns in article headlines about product recalls. Strikes building engagement over the long haul.

Crisis 78

Crisis Brand Branding Airlines 78

Contently - Strategy

MARCH 2, 2023

Tap employees or creators as on-camera talent Make Reels interactive by adding polls and quizzes And then there’s music. At least for now, Beyonce or Harry Styles won’t help you go viral. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox. How, you ask?

Brand 134

Brand Branding Instagram Video 134

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 249

Crisis Crisis Management Viral How To 249

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. The first was a widely-shared article from McGill Media quoting a study about taking trips with your friends.

Web 68

Web Exercises Employee Viral 68

MaccaPR

JANUARY 8, 2021

Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 It’s the CEO!,” gasps Arik.

Social Media 62

Social Media Trends Marketing Viral 62

NewsWhip

AUGUST 12, 2021

The biggest piece of owned content was his blog post “ Flying to space onboard Virgin Galactic ”, which had 287k engagements on Facebook and was second on the list of most engaged with articles about the two companies. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.

Crisis 100

Crisis Crisis Management How To Viral 100

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Suppose a hiring manager searches for your name online and finds professional websites, articles and links.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. In doing so, the employees eyebrows mirror that of the McDonald’s logo, a simple yet brilliant observation by their creative team that was then transformed into video content.

Video 62

Video Case Study Sports Creativity 62

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. ” The practical value of this network is foremost to increase the distribution of a blogger’s articles. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. .

Engineering 128

Engineering Writing Social Media Report 128

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank.

Banking 100

Banking Media Local Survey 100

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. If your social media team is small, monitoring tools can help you keep track of bad comments, viral stories, and brand mentions. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. For example, in a tweet, refer to an article on your website which offers you more space to communicate a full message.

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It’s as if the WaPo has lost faith in its own abilities. Don’t make home improvements to rental property!

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

PR in High Definition

DECEMBER 13, 2017

In 2015, the Associated Press announced that a number of its original news articles were written by AI. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Algorithms can take behavioural data from thousands of consumers and determine what they are buying, at what time, when and how.

Trends 59

Trends How To Retail Google 59

NewsWhip

JULY 23, 2020

For NBC, the top ten articles all saw a minimum of 1.8 Eight of the ten most engaged articles for the publisher were about the Black Lives Matter movement and the protests that occurred after George Floyd’s killing. But what about the top articles overall? The top articles of June 2020 .

Facebook 167

Facebook Web Viral Journalism 167

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

APRIL 19, 2022

Predict the potential impact of every article. As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery.

Analysis 148

Analysis Viral Employee Crisis 148

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. Research your article thoroughly to find reputable sources of information. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Achieving a certain number of articles per week. Article quality as defined by the number of shares. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. But then last April 21, Canada’s Globe and Mail published a remarkable article entitled, “NASA Puts Space Between Itself and Hyundai Ad Campaign,” that cast doubt on what occurred in the sky above those autos.

Film 48

Film Marketing YouTube Advertising 48

Presspage

AUGUST 10, 2018

In this article, we outline steps you can take to build a successful healthcare newsroom. People largely view overly optimistic articles claiming some major breakthrough in cancer research as too good to be true. Leverage your Employees. The biggest asset a healthcare organization is its employees. Expand your content.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Cision

AUGUST 31, 2015

We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. We share content because we want to be the “cool” kid—it’s an extension of our identity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. 27) Executives and employees as the way through the clutter.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. This Business Insider article was a matter of that. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Achieving a certain number of articles per week. Article quality as defined by the number of shares. Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.

Tools 161

Tools Media Software Analysis 161

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Positional is now live! I think it’s important for anyone.

Internal 118

Internal International Insurance Insurance 118