Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

JANUARY 5, 2021

Then, you can further evaluate the true impact of these articles on reader engagement. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision.

Software 154

Software Tools Print Technology 154

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 176

Survey Marketing B2B Study 176

Prakkypedia

FEBRUARY 3, 2020

I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. Pitching means contacting an editor, producer or journalist and ascertaining if they’re interested in using that content. Again, crickets”.

Pitching 98

Pitching Print Writing Media 98

MaccaPR

MAY 3, 2019

The time required from our clients is minimal, compared to the time commitment of collaborating on a bylined article for a trade publication. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Through compelling video content, PR professionals leverage social media, traditional media, and industry blogs to expand brand awareness.

Video 109

Video Marketing SEO Social Media 109

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 15, 2020

I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? And the six tips? I’ve embedded such a tweet below to make it easy.

Content Marketing 96

Content Marketing Marketing Print Software 96

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites.

Media 93

Media Pitching Print Data 93

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME.

Leadership 149

Leadership B2B Tools Conference 149

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print.

Print 120

Print Advertising Advertising Survey 120

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. How many articles about the branding were published? Social media profiles and content. business cards. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. This may not seem obvious if you are accustomed to monitoring online or print coverage. One of the long-standing criticisms of PR technology is how these tools enable mass emails with irrelevant pitches. Register here.

Software 121

Software Technology Advertising Advertising 121

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. This blog is doing its job.

Pitching 68

Pitching Case Study Print Blogging 68

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : When identifying spokespeople for the pitch, have a technical expert prepped and ready to handle media requests.

Automotive 86

Automotive Journalism Interviews Engineering 86

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. What Would PR Do? What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Ali Parisi, Account Coordinator.

Print 60

Print Media Travel Wireless 60

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. The same is true in print. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153

Action PR

SEPTEMBER 25, 2019

“Have you written your pitch yet to sell into media? Backlinks are usually used in articles or blog posts and are important because they can increase traffic back to your website. . Sell in and sell back : Sharing a news story with media and then sharing any articles written about the story with a client.

Print 40

Print Pitching Examples Report 40

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Maybe you got some decent pick up and had your story featured in an article. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 97

Media B2B Groups Conference 97