Agility PR Solutions

NOVEMBER 15, 2021

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential.

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Analytics Marketing Data Tools 157

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. In your book, Digital Marketing Analytics you mention prioritization is key.

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Analytics Marketing How To Community 231

Agility PR Solutions

OCTOBER 26, 2023

This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared first on Agility PR Solutions. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

Analytics 123

Analytics Data Measurement Social Media 123

Critical Mention

NOVEMBER 17, 2021

” “The ability of podcasts to shape public opinion has been undeniable,” explained Cole Raven, Co-founder at Podchaser. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Agility PR Solutions

JANUARY 23, 2022

The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why […].

Analytics 154

Analytics Advertising Advertising Measurement 154

Axia PR

JANUARY 2, 2018

Which analytics matter most in PR? In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention.

Analytics 95

Analytics Data Publicity Software 95

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 187

Analytics Google Web Measurement 187

Agility PR Solutions

MARCH 8, 2023

In today’s digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts.

Analytics 86

Analytics Marketing Data Measurement 86

The Hoyt Organization

MAY 13, 2023

For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization. If you spend time online, you may notice you’re getting more targeted ads.

Analytics 110

Analytics Media Relations Marketing Media 110

Ronn Torossian

JULY 7, 2019

The post Why Analytics Matter in Digital Marketing appeared first on. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

Analytics 150

Analytics Marketing Data Strategy 150

Agility PR Solutions

JULY 16, 2023

By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

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Analytics Data Marketing Trends 78

Agility PR Solutions

JULY 10, 2023

The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth, improve decision-making, and boost profitability.

Analytics 66

Analytics Data Brand Branding 66

The Hoyt Organization

AUGUST 14, 2023

Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023.

Report 82

Report Publicity Analytics Google 82

Agility PR Solutions

MARCH 30, 2022

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The post The time to accelerate your data & analytics journey is now—here’s what you need to know appeared first on Agility PR Solutions.

Analytics 157

Analytics Data Enterprise Survey 157

The Hoyt Organization

FEBRUARY 23, 2023

Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness.

Publicity 102

Publicity Analytics Measurement Tools 102

Agility PR Solutions

JULY 28, 2022

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics.

Analytics 86

Analytics Marketing System Measurement 86

Agility PR Solutions

APRIL 23, 2023

Using online analytics can be an invaluable tool for any marketer to effectively measure their efforts and better understand how successful their campaigns are. Understanding consumer behavior […] The post How to use online analytics in marketing to increase customer engagement and interest appeared first on Agility PR Solutions.

Analytics 78

Analytics How To Marketing Measurement 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Solo PR Pro

FEBRUARY 6, 2024

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors.

Data 52

Data Strategy Publicity Handbook 52

Agility PR Solutions

FEBRUARY 26, 2020

The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […].

Analytics 150

Analytics Tools Marketing Small Business 150

Burrelles Fresh Ideas

OCTOBER 10, 2023

Among all those video marketing strategies, public relations (PR) remains an underrated one. Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. You can use analytics tools provided by video hosting platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Nowhere else.

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Analytics Google SEO Data 136

Agility PR Solutions

JUNE 23, 2020

Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions.

Analytics 97

Analytics Instagram Tools Marketing 97

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations. Images via Pixabay: 1 , 2.

Analytics 120

Analytics Google Measurement SEO 120

Business Wire

MARCH 7, 2024

How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 285

Measurement Blogging Analytics Tools 285

Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Agility PR Solutions

NOVEMBER 16, 2020

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. The post CMO optimism remains high for marketing analytics—here’s why appeared first on Agility PR Solutions. That was one of the main conclusions of Gartner’s annual study, a global IT service management firm.

Analytics 86

Analytics Marketing Survey Study 86

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Implementing AI in PR requires: Skilled Personnel: Teams knowledgeable in AI and data analytics. For the original blog, please visit here.

Publicity 59

Publicity Privacy YouTube Analysis 59

Agility PR Solutions

JANUARY 30, 2020

Public relations is the management of information distributed between an organization and the public, and it is vitally important for business success. How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies invest vast amounts of money in their PR campaigns.

Analytics 78

Analytics Data Publicity Company 78

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 100

Publicity Ethics Analysis Data 100

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is the situation relevant to the organization’s core business?

Report 78

Report Publicity Interviews Corporate 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Moz invented “domain authority” and many of the PR tech vendors already have a partnership to include DA in their analytics. Podcast monitoring.

Technology 167

Technology Publicity Software Pitching 167

Shift Communications

NOVEMBER 17, 2017

The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. What is Predictive Analytics? So, what exactly is predictive analytics? Lisa Zanchi. Marketing Analyst.

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eBook Analytics Data Software 104