Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. And with this level of effective media tracking, you can demonstrate clear proof of value.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. And with this level of effective media tracking, you can demonstrate clear proof of value.

How To 195

How To Tools Analytics Reddit 195

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. Check out his blog post for more on how to do so.

Analytics 163

Analytics Twitter How To Social Media 163

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Still, Threads offers communications professionals a fresh opportunity to interact and reach new users who were otherwise not present or felt disenfranchised from other social media platforms.

B2B 170

B2B How To Instagram Reddit 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Analytics are your friend.

Social Media 82

Social Media How To Instagram Media 82

Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

Social Media 196

Social Media Measurement Marketing Media 196

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. But until now you’ve never had access to data about the actual people using your website or following you on social media. Need help with data and analytics? 3 minute read. Identifying Your Audience.

Analytics 127

Analytics Data Exercises Social Media 127

Onclusive

APRIL 29, 2021

And don’t forget to review your planned communications activity, such as scheduled social media posts, to make sure only the appropriate communications go out at this time. The post What to do during a PR crisis and how to move on appeared first on Onclusive. DON’T be unavailable, respond too quickly or too slowly.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes.

Analytics 120

Analytics Marketing How To Measurement 120

Brand24

SEPTEMBER 4, 2018

Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. If hashtag analytics is something you also need, make sure you make it until the end!

Social Media 60

Social Media How To Media Analytics 60

Brand24

AUGUST 31, 2019

Instagram hashtag analytics is super easy so give it a try! Here's a good way to monitor hashtag performance on Instagram.

Instagram 96

Instagram Analytics How To Tools 96

Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Analytics 100

Analytics Measurement Social Media Data 100

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. This is how GA tracks the traffic on your website. Understand the limitations. What do they mean?

Analytics 154

Analytics Google Measurement Data 154

The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Yet it remains one of the biggest challenges.

Analytics 100

Analytics Analysis Google Storytelling 100

Cision

MARCH 31, 2017

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates.

Customer Service 280

Customer Service Social Media Marketing Media 280

Shift Communications

FEBRUARY 10, 2016

As marketers and communicators, we must always improve our social media results. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us.

Analytics 60

Analytics Social Media Media YouTube 60

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Deirdre Breakenridge

JULY 9, 2018

If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics.

Social Media 150

Social Media Media Case Study Analytics 150

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Analysis 158

Analysis Social Media Media Strategy 158

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Buzzstream

APRIL 4, 2024

Tip : You can also do similar backlink searches with Majestic’s Backlink Checker , SEMRush’s Backlink Analytics Tool , or Moz’s Link Explorer. Users typically share images on social media, so you may run into sites sharing your visuals without letting you know.

Digital PR 62

Digital PR How To Media Google 62

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. This is the first section you’ll see in your analytics dashboard.

Analytics 60

Analytics LinkedIn How To Comparison 60

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools.

Publicity 88

Publicity How To Social Media Trends 88

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

FEBRUARY 18, 2020

However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program.

Measurement 107

Measurement How To Analytics Marketing 107

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency.

Analytics 106

Analytics Training Data Google 106

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62