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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. Stumped on how to spice up your follow up? Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out.

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Social Media Press Release Guide (w/ Examples)

Prowly

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

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How to Segment Journalists By Social Media Use

Cision

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Promoters” are all about promotion on social media platforms.

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[WEBINAR] Writing social media content that gets results

Communications Conversations

Yesterday I presented the first in a quarterly series of webinars I’m planning to give around a number of different topics in the social media marketing world. Up first: How to create digital and social media content that gets results. The topic: How to network in a post-pandemic world.

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How to Build an Executive Visibility Social Media Strategy

Stern + Associates

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1

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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.