Business Wire

AUGUST 1, 2017

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

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Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

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Trends Marketing Wikipedia Reddit 182

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. Check out his blog post for more on how to do so.

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Analytics Twitter How To Social Media 163

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 87

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. For others, it’s social media follows, shares and likes.

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Analytics Marketing How To Measurement 120

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

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Social Media Marketing Media Facebook 149

Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

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Social Media Media Marketing How To 186

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Reach out to us !

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Social Media How To Instagram Media 82

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

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Measurement How To Analytics Marketing 107

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs.

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Social Media Trends Media YouTube 118

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

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Social Media Marketing Media Instagram 75

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

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Analytics Measurement Social Media Data 100

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers. Social media marketing. Paid social media.

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Digital PR Strategy How To Marketing 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 91

Community How To Marketing Data 91

Brand24

SEPTEMBER 4, 2018

Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. If hashtag analytics is something you also need, make sure you make it until the end!

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Social Media How To Media Instagram 60

Brand24

AUGUST 31, 2019

Instagram hashtag analytics is super easy so give it a try! Here's a good way to monitor hashtag performance on Instagram.

Instagram 96

Instagram Analytics How To Tools 96

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s a long game!

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Content Marketing Tools Strategy Marketing 62

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

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Analysis Social Media Media Strategy 158

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. But, as the internet is flooded with this type of content, how do you stand a chance to stand out? Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Shift Communications

FEBRUARY 10, 2016

As marketers and communicators, we must always improve our social media results. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us.

Analytics 60

Analytics Social Media Media YouTube 60

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. This is how GA tracks the traffic on your website. Understand the limitations. What do they mean?

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Analytics Google Measurement Data 154

Cision

OCTOBER 29, 2015

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. Businesses Are Barely Using Video on Social Media. Look, people.

Social Media 120

Social Media Media Marketing B2B 120

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

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Trends Industry Government Data 333

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools.

Publicity 88

Publicity How To Social Media Trends 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. This is the first section you’ll see in your analytics dashboard.

Analytics 60

Analytics LinkedIn How To Comparison 60

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools.

Brand 78

Brand Branding How To Analytics 78

Cision

NOVEMBER 10, 2016

A successful entrepreneur is one who knows how to use data insights to make better business decisions. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

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Data Big Data Strategy How To 292