Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Social media marketing. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. AI-powered tools can help generate headlines, craft social media posts, and even write news articles.

Social Media 130

Social Media Measurement Tools Data 130

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

OCTOBER 29, 2015

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. Businesses Are Barely Using Video on Social Media. Look, people.

Social Media 120

Social Media Media Marketing B2B 120

Cision

NOVEMBER 22, 2017

But with tools like Upfluence that provide data on influencers’ locations, social network metrics, and engagement rates, executives can easily find accounts with fewer but more engaged followers. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision. You can then buy the relevant tab words.

How To 284

How To Instagram Mobile Video 284

Prohibition

NOVEMBER 5, 2021

But how can business owners gain access to details like these? Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media.

Social Media 62

Social Media Media Advertising Advertising 62

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise? To determine the right creative angle, ask yourself—why would my audiences care about this topic?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PRSay

MAY 29, 2019

Here are some ways you can utilize these nontraditional media tactics to enhance audience engagement: Build relationships with influencers. So you and your team have decided to pursue influencers as a way to drive your social media marketing efforts. Use analytics to measure your success. The best way to connect?

Viral 154

Viral How To Advertising Advertising 154

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

DECEMBER 23, 2015

On climate change during the debate, he held 92 percent share of voice on social media. As communicators, our messages need to push through ad clutter, social chatter and the evening news. Just like your brand’s values, social media engagement needs to be promoted. Images: Phil Roeder ( Creative Commons ).

Reddit 120

Reddit Brand Branding How To 120

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. Over time, refine your topic pillars based on the data and feedback collected.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media. How does your brand, product, or services make their lives easier? What are they happy with?

SEO 52

SEO Engineering Writing How To 52

Prohibition

MARCH 10, 2023

Video offers so much more than still assets, as it helps bring your messaging to life, evidenced by the strong performance of video not only on Facebook, but across other social media channels. There are a number of tools to help understand when is the best time to post social media video content.

Facebook 62

Facebook Video How To Mobile 62

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Media Tips. Social media content to promote the post. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools System How To Software 75

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. The post How to Not Lose Momentum appeared first on Konnect Agency.

How To 80

How To Print Agency Social Media 80

Sword and the Script

JANUARY 28, 2017

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. Don’t miss these posts: The Complicated Problem of Social CRM. Paid Social: Cliff Notes to 3 Social Media Studies.

Social Media 60

Social Media LinkedIn Google Media 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Karen Freberg

OCTOBER 1, 2018

Influencer marketing has become one of the MAIN things many professionals working in social media are asked to do. Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity. 9) Brands across the aisle. “I

Social Media 91

Social Media Marketing Media Creativity 91

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. So, what does it take to get into this exciting profession? and abroad. What Will I Study?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

MAY 7, 2024

The Nuances of Human Language Language complexity makes understanding the true meaning very difficult, especially in digital and social media conversations. For media measurement, AI’s most important role is its efficiency in data collection and processing vast amounts of information, spitting out quantitative metrics with ease.

Analysis 80

Analysis Measurement Data Examples 80

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

Analytics 60

Analytics Data Report Measurement 60

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69