ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. These sessions, led by team members ranging from account coordinators to VPs, foster a culture of continuous improvement and knowledge sharing.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. Lisa Zanchi.

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eBook Analytics Data Software 104

Shift Communications

DECEMBER 9, 2014

Fortunately, in the age of social media and digital marketing, we have more tools and resources than ever to understand our audiences, to know how we’re doing. For that, we’ll turn to our stalwart, Google Analytics. In this example below, how are we doing? Fire it up and turn on the New Users audience segmentation.

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Measurement Data-Driven PR How To Exercises 161

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Analytics B2B Google Data-Driven PR 60

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi.

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Trends Industry Wikipedia How To 142

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Sales Pitches.

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Analytics Google Data-Driven PR Training 0

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

Trends 92

Trends Brand Branding Analytics 92

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data.

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Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

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Brand Branding Media Measurement 370

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

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Analytics Data-Driven PR Measurement Google 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

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Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

FEBRUARY 13, 2017

Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. As I’ve noted, knowledge of how to collect, analyze, and interpret data allows for the identification of metrics based on past successes and failures, rather than subjective determinations of success.

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Data How To Big Data Engineering 146

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. We’ve talked about referrer spam and how to remove it in this post. Fighting Referrer Spam.

Analytics 60

Analytics Google Data Engineering 60

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

FEBRUARY 1, 2017

It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio?

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Google Data Data-Driven PR Software 60

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

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Trends Data-Driven PR Data System 124

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

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Agency How To Data-Driven PR Data 60

Shift Communications

NOVEMBER 13, 2017

How To Find Influencer Media. How might we go about determining this? cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

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How To Conference Pitching Software 131

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Here’s how. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses.

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Data-Driven PR Facebook Analytics Google 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? If you don’t have Google Analytics access already, make the case for getting it setup now for 2016 benchmarking!

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Here’s how. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. How do we get started?

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Analytics Google Measurement Data 74

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Marketing Content Marketing Social Media Employee 214

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. How does it go wrong? It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now.

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Analysis How To Data Analytics 60

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

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Google Measurement Data-Driven PR Marketing 107

Prohibition

FEBRUARY 14, 2023

Data-Driven Tech PR Strategy Data-driven Tech PR strategies are the key to success for technology companies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen.

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Strategy Brand Branding Technology 62

Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. Why: “Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

FEBRUARY 17, 2016

It’ll also enable you to aptly take advantage of best tweets for your brand and think of how to engage with your followers from a new perspective. Consider how your content can be branded and tailored to those already familiar with or interested in your brand.

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Twitter Analytics Data Technology 60

Shift Communications

OCTOBER 1, 2015

Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips? The chefs are faced with only the data the ingredients provide and their own intuition. As marketers, we are bombarded with information and data from all directions.

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Big Data Data Pinterest Storytelling 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Old Way. Christopher S.

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Video Measurement Communications How To 117

Shift Communications

JANUARY 26, 2016

Over the intensive 12-week boot-camp, my peers and I were taught how to use a range of marketing tools and programs aimed at helping us better service our clients.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

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Measurement Tools Agency Blogging 60

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Graphic design! Insert buzzword here]!

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ImPRessions - Crenshaw Communications

JUNE 28, 2018

See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement.

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Storytelling Data Survey Financial 149