Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Examples 60

Cision

MAY 30, 2015

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you.

Data-Driven PR 120

Data-Driven PR Data Strategy Measurement 120

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Cision

JUNE 25, 2021

Data-driven PR, social listening and your brand.

Data 195

Data Data-Driven PR Brand Branding 195

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Tools Training Data 212

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S. Vice President, Marketing Technology.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Christopher S. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

DECEMBER 6, 2017

Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

NOVEMBER 13, 2017

How To Find Influencer Media. How might we go about determining this? cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

How To 131

How To Conference Pitching Software 131

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 99

Trends Brand Branding Analytics 99

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 146

Data How To Big Data Engineering 146

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? Can’t wait to see where our data will take us next! So what does SHIFT do to avoid the pitfalls?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JANUARY 28, 2019

Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Amanda Grinavich. Senior Account Manager. cta] The post Now What?

How To 89

How To Case Study Conference Web 89

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Watch it Now!

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Google Data Data-Driven PR Software 60

Shift Communications

SEPTEMBER 15, 2014

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Photo Credit: Benny Mazur.

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Publicity Data-Driven PR Measurement Data 167

Onclusive

AUGUST 15, 2017

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

Data 170

Data Data-Driven PR Analytics Measurement 170

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Cision

JULY 2, 2015

Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Here’s how. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch.

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Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 7, 2014

Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. This well and truly depends on how they define success or goals.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. This helps you measure how a campaign or individual piece of content performs. Unfortunately there is no silver bullet measurement tool. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

JULY 6, 2015

It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Christopher S. Vice President, Marketing Technology.

Analysis 60

Analysis How To Data Analytics 60

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0