Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. That’s why content marketing needs PR. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Burrelles Fresh Ideas

OCTOBER 10, 2023

For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. But, as the internet is flooded with this type of content, how do you stand a chance to stand out? Among all those video marketing strategies, public relations (PR) remains an underrated one.

Video 87

Video Publicity Marketing Analytics 87

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. The quality of the content is assumed, and it is subjective, but audience identification is a fundamental of public relations. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Confab is “an event for people who care about making content better, in their organizations and for their clients.”

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 79

Content Marketing Marketing B2B Analytics 79

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. Cori Webb , Marketing Director, ChurnZero.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. What if what we know in marketing is holding us back? If you’re creating content in PR take note of hacks one and two especially.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

JULY 13, 2021

This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values. The Critical Mention product roadmap will not slow down in the second half of 2021, with new design improvements, content sets and analytics expected.

Instagram 156

Instagram Industry Media Analytics 156

Flack's Revenge

FEBRUARY 12, 2020

The growth in content marketing and paid media options add to the confusion. It’s a cynical view – true, you can buy TV time on an infomercial hosted by some B list celebrity that runs at 2 am in isolated markets but you can’t buy, and stage-manage, a network TV news spot. Others say that the media game is all rigged (e.g.,

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Leveraging influencer partnerships The rise of influencers has changed the game for social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Where does psychology fit in?

Technology 76

Technology Training Data Consumer 76

Cision

JUNE 16, 2016

By combining capabilities, Cision will provide clients with the industry’s best content distribution, influencer outreach and analytics offerings. Social media and content marketing have drastically altered the way in which audiences receive their news. No matter the name, it’s a form of content marketing.

Analytics 120

Analytics Content Marketing Social Media Consumer 120

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JANUARY 16, 2023

Below is a guide to Ready North's favorite blogs and publications. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. For Search + Analytics , we like…. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

OCTOBER 25, 2021

As Kendall leaves the press conference, he asks his bumbling cousin Greg to begin monitoring the media and general public for reaction to his statement about his father. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Sophie Shiatis | Shiny Blue Marketing.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Instagram 147

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Use “customer data and analytics more effectively.” Have “stronger accountability for marketing results and ROI.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet.

B2B 96

B2B Brand Branding Marketing 96

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 136

Storytelling Video Strategy Analytics 136

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values.

Radio 116

Radio Instagram Analytics Mobile 116