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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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New book: AI tools for public relations

Wadds Inc.

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52
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Media pitching is harder than ever

Wadds Inc.

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124
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Measuring Public Relations

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Speak the language.

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110
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4 ways to leverage paid media opportunities to position your brand

Agility PR Solutions

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

Brand 176