Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube).

SEO 113

SEO Community Blogging LinkedIn 113

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Shift Communications

SEPTEMBER 17, 2014

Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Marketing Coordinator. Blogging Content Marketing Metrics blogging building audience' Not sure who your audience is?

Blogging 161

Blogging How To SEO Analytics 161

Cision

APRIL 22, 2015

He encourages content creators to check out live streaming apps such as Meerkat and Periscope and use it to their advantage. Want to produce content that gets noticed and drives results? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Best Practices Featured Content Marketing'

Media 120

Media Storytelling Content Marketing Journalism 120

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. While the analysis below is based on views, it’s worth noting visitors spent upwards of five minutes with these posts this year. 3) The Facebook Frozen Frog and Fodder for Content Marketing. A lot of B2B content goes unused.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Sword and the Script

FEBRUARY 12, 2019

Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: . Analysis: . 1) How long should a blog post be? Imagery matters.

Blogging 106

Blogging Survey B2B Analysis 106

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing/Management involves: Social listening. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

Shift Communications

NOVEMBER 24, 2014

How do you make all of that analysis effort and time worthwhile? How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Prohibition

AUGUST 25, 2023

Integrated marketing channels : Coordinate marketing efforts across various channels, including social media , email marketing, content marketing , and online advertising, to create a cohesive customer experience. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

OCTOBER 16, 2019

.” – via Digital Marketing Institute. Lack of Sentiment Analysis for Earned Media. Sentiment analysis is an invaluable tool for PR and marketing pros. Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type.

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 24, 2019

Given those details, it’s important to be able to have access to sentiment analysis so you can better track your audience. Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

DECEMBER 20, 2019

Keep track of your earned media performance by monitoring sentiment analysis. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Step 2 – Monitor your Earned Media. Step 3 – Draw on Positive Media Coverage.

How To 103

How To Brand Branding Media 103

The Proactive Report

AUGUST 19, 2015

Social media sites are reporting a remarkable increase in engagement with visual content. A Facebook post with a good images doubles the chance of getting comments. The engagement rate of Facebook photo albums is 180% higher than any other form of post. However, most of this monitoring is done via text.

Analysis 100

Analysis Facebook Corporate Video 100

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Get the team back on board.

Strategy 86

Strategy Content Marketing Measurement SEO 86

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. For instance, at PR 20/20 , we used natural language generation (NLG), an AI technology, to cut the analysis and production time of Google Analytics reports by 80%. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. It’s a multi-department goal.”.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ReimaginePR

JULY 25, 2018

Looking for comprehensive link analysis? These include everything from Facebook and Foursquare to Google. Metrics that Google will return when you type in your keywords include competition, suggested terms that you may not have thought about and monthly search volume. Open Site Explorer. Look no further. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

Landis PR

NOVEMBER 26, 2022

Popular social media platforms like Facebook, Instagram, and Twitter have billions of daily users who love to follow their favorite tech brands. A case study is an in-depth analysis of your products or services. The shareable nature of social media allows you to reach a larger audience (in a more affordable way).

Company 98

Company Communications Case Study Engineering 98

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Also, you should probably share this post on Facebook. ” 4.

Viral 120

Viral Journalism Advertising Advertising 120

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Facebook trending. LinkedIn Content Suggestions. How do you identify what’s trending? Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. And OneSpot makes extensive use of machine learning technology to predictively personalize content based on user behavior, context and lookalike analysis. Test content.

Marketing 42

Marketing Analytics Analysis Technology 42

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Hosted by the Content Marketing Institute — a.k.a. I got both: knowledge and inspiration.”. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by John Williams. by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. Like, for example, that script that suggests the best time to post on Facebook or send your email. At least not in our lifetimes. How Will AI Improve My Work? Can AI Improve PR? Image via Geoff Livingston.

Analytics 65

Analytics Data Pinterest System 65

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. But could these habits be holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. No one will read it.

Study 139

Study Media Relations Media Measurement 139

Critical Mention

NOVEMBER 5, 2019

Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis. With that said, social media sites provide opportunities for organizations to increase customer loyalty by presenting meaningful online discussions. Social Media Delivers Brand Clarity.

Social Media 105

Social Media Media Customer Service Radio 105

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. There’s still 24 of them.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158