Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Research & Analysis. Research and analysis skills are key to understanding your audience and your market. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. Internal communications are key. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats.

Communications 78

Communications Leadership B2C LinkedIn 78

Cision

MAY 3, 2017

Yes, absolutely, and it starts with an analysis of user generated content. This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day.

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. company website, blogs). Measuring media coverage involves quantifying the impact and visibility of PR efforts.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

ZudePR

MAY 17, 2016

You won’t find all the answers in this 750-word blog post. Print it out. Studies have shown that the most widely shared international news items have headlines that tap into emotions. What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. But it’s a start. Provide ideas.

How To 60

How To Tools Writing Viral 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

APRIL 23, 2018

Was The Wall Street Journal categorised as an international title or a national newspaper? This makes it easier to work out an average DA score from a long list of online coverage at the end of your analysis period. But if you have multiple people working on the PR data, are they being consistent in their categorisation?

Data 120

Data Measurement Examples Tools 120

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. For them, Christmas has lost its “wow.”.

Communications 66

Communications Analysis Print Meeting 66

Beyond PR

MAY 3, 2017

Yes, absolutely, and it starts with an analysis of user generated content. This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day. About James Rubec.

Airlines 65

Airlines How To Engineering Data 65

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. marketers, PR, IR and internal communications professionals?to 6) Picks from the PR tech vendor blogs . I’ve got a soft spot for surveys, studies and data analysis. to drive more successful programs.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Over the last decade, GE Reports has become arguably the best brand blog there is. It’s steadily pumped helpful advice, analysis, and resources to patients.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59