Konnect Agency

MARCH 7, 2022

The agency will craft proper brand messaging, tap their industry connections for coverage before and after the launch, and create elevated social assets and strategies to get the consumers talking about your product. One myth about influencer programming is that it always has to be pay for play. reach across Instagram.

Product Launch 52

Product Launch Agency Consumer Film 52

Mindful Marketing

JANUARY 26, 2019

Using a powerful quote from actor-turned-sexual-harassment-activist Terry Crews, the ad also encourages every man not to stand idly by when they see such reprehensible actions but to intervene: “ Men need to hold other men accountable.” Quite honestly, I don’t get what all the fuss is about. But some is not enough.”

Video 67

Video Course YouTube Company 67

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. What do you think they’d read or deserve to know about?

Pinterest 40

Pinterest Community Data Mobile 40

Cision

APRIL 6, 2015

The average podcast lasts about 30 minutes. Users listen to about 22 minutes per podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs. Want more tips about podcasts and other multimedia formats?

Engineering 120

Engineering Tools Examples YouTube 120

Buzzstream

FEBRUARY 27, 2024

Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. My process looks like this: 1.

Pitching 83

Pitching Writing Film How To 83

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. I’m most-excited about seeing the adaptation of iBeacons for driving proximity-based engagement in retail and event applications.

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

AUGUST 17, 2016

First, we talked about the resurgence of “old-style” multimedia, like podcasting, that is experiencing a Renaissance of sorts while new stuff (like AR/VR) is emerging—the question is, why? The more content you get out of that video crew (or person) for a day pays high dividends #measurepr. — Rachael King (@rachaelgking) August 9, 2016.

Measurement 40

Measurement Infographics Tools Data 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52