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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. The company’s CEO, Bob Jordan, had made “numerous public apologies for ruining people’s holidays,” Rutherford said.

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What Disney Songs Remind Us About Public Relations

PRSay

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Gen Z — the current generation of interns and young professionals born after 1996 — craves authenticity. Wilson is a senior public relations educator at Wichita State University in Kansas.

Publicity 166
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Public affairs firms.

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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

Trends 127
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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

Airlines 243
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. According to research by B2B research platform Clutch.co , the widely publicized PR storm actually made some fliers feel less safe. Even seven months later, some 30% of consumers said they would not fly on United.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

Ethics 98