S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’
PRSay
MAY 26, 2023
“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. The company’s CEO, Bob Jordan, had made “numerous public apologies for ruining people’s holidays,” Rutherford said.
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