ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. United’s PR debacle has already been reported o n ad nauseum, but it’s valuable to revisit the takeaways for other corporations and business leaders. Sean Spicer.

Airlines 136

Airlines Comparison Facebook Video 136

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go.

Airlines 180

Airlines Reputation Journalism Crisis 180

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

Crisis 199

Crisis Pitching Airlines Technology 199

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes.

Employee 135

Employee Software Survey Tools 135

ImPRessions - Crenshaw Communications

MAY 15, 2018

Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.” The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. Target could have responded in the traditional manner–a news release, media outreach, a blog post even. Developing content.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. Organizations from the MTA to United Airlines have learned this the hard way. This makes smart and effective communication more important than ever.

Trends 108

Trends Airlines Social Media Crisis 108

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Southwest Airlines: a decade of linking press releases to ticket sales Rachel Forrest , communications lead, measurement and analytics at Southwest Airlines , has a long history with attribution. Then, the future was all about measuring blogs! — into a single source of truth.

Measurement 40

Measurement Airlines Data Case Study 40

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Mindful Marketing

MAY 17, 2020

Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue. ” Subscribe to Mindful Matters blog. “Spinning” isn’t the only pastime the pandemic has accelerated. Mutual profit is often a sign of “ Mindful Marketing.”

Airlines 66

Airlines Insurance Insurance Enterprise 66

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

Airlines 48

Airlines Local Wikipedia Travel 48

Frederik Vincx

MAY 2, 2016

The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung.

Software 60

Software Airlines Corporate Construction 60

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Practitioners at varying stages of their career joined the session.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

AUGUST 20, 2019

4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline.

Employee 88

Employee Internal International Training 88

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. There are two takeaways here.

Film 69

Film Airlines Corporate Strategy 69

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 22, 2017

What has been the impact of globalization on corporate communications? As globalization becomes less trend and more norm, I am seeing a shift in the thinking around who corporate communications functions are truly serving. One publication or blog you read regularly is…. 5) You seem to do a lot of international work.

Internal 70

Internal International Interviews Trends 70

Prohibition

DECEMBER 9, 2021

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. For huge brands and corporations, a crisis isn’t fun, but it can be managed.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

JUNE 12, 2015

Blogging about them, on the other hand, is super useful, because if anyone is in the habit of using any of these, and stumbles across this post, maybe they’ll stop! “When airline gate agents announce ‘the last and final boarding call.’ “It’s sustainable and it’s also profitable.”

Writing 40

Writing Airlines Google Facebook 40

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? What’s your opinion on how CEO Oscar Munoz handled the forced removal of a passenger from a United Airlines plane earlier this year? You’re a “Presence Engineer” for corporate leaders. What do I love about talk radio?

Radio 89

Radio Instagram Pitching Interviews 89

MaccaPR

APRIL 28, 2016

What could you learn from some of the most seasoned PR and corporate communications leaders? Plus, one day it might land you a placement on the awesome MaccaPR Blog (what an honor!). Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Thomas University.

Tourism 48

Tourism Airlines Writing Meeting 48

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Think low-cost airlines in their infancy. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84