The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. The best advice I’ve received during my internship was during the workshop with Lou. He introduced the supply-and-demand of media relations that acknowledges the disconnect between the quality journalists want and the high quantity that PR provides.

Exercises 69

Exercises Pitching Storytelling Internal 69

The Hoffman Agency

NOVEMBER 30, 2022

True to its name, the European team were business as usual, taking client calls and driving media relations (on a warm and sunny rooftop!) Rest assured, the team also carved out precious face-to-face time for team workshops and brainstorms to drive creativity and boost collaboration.

Policies 36

Policies LinkedIn Creativity Meeting 36

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PRSay

JULY 5, 2018

He had been working at a big Los Angeles agency, and when the university recruited him, he told them, “Only if I can surf every morning and not come in ’til 10.” Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. and he still left when everyone else did at 5 p.m.).

Pitching 68

Pitching Course Financial Media Relations 68

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 111

Education Employee Measurement Agency 111

PR Conversations

JULY 24, 2014

For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR.

Marketing 87

Marketing Communications Video Reputation 87

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

SEPTEMBER 11, 2023

Influencers can communicate health and wellness research studies in a relatable and engaging manner to their followers. Media relations PR professionals cultivate relationships with journalists and media outlets to secure coverage of health and wellness research studies.

Publicity 78

Publicity Communications Study Storytelling 78

PRSay

JULY 30, 2018

I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Shop around for a PR agency to do it for us. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. But guess what my solution was?

Local 100

Local Pitching Media Relations Report 100

Shift Communications

NOVEMBER 12, 2018

I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach. Over the past few weeks since wrapping up the course, I’ve secured three immediate media opportunities from a single pitch, two of which have already lead to coverage.

Pitching 89

Pitching Comparison Writing Radio 89

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Publicity 90

Publicity How To Course Facebook 90

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. He shares popular weekly media pitching tips with more than 8,000 subscribers. . In 2015, Garrett was named a Top 100 PR Influencer by Onalytica.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories.

Pitching 82

Pitching Print Journalism Local 82

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

JANUARY 27, 2011

Get Shareaholic test Filed under How To , Public Relations | Tags: best practices , media relations , pitching , Public Relations | Comments (29) Site settings comment help? Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time.

Pitching 111

Pitching Facebook Interviews Twitter 111

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies?

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too! Otherwise, it’s all pretty much out there.” “How?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 20, 2018

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. For Agencies and Departments. Guest Post by Ken Jacobs. And if you’re not, you should be!). And that’s wise.

Leadership 85

Leadership Training Agency Groups 85

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106