Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. Our proactive approach to digital marketing allows us to provide comprehensive amplification for the brand’s we partner with. What makes Jelly Marketing stand out among competitors?

Agency 79

Agency Marketing Media SEO 79

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. 2 recession-proof business by Forbes. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 240

B2B Nonprofit Small Business SEO 240

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

Social Media 259

Social Media Media Small Business Strategy 259

5W PR

NOVEMBER 21, 2016

For Small Town Brewery, the support system is its connection to the community. The post Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Small Business 103

Small Business Publicity System Community 103

Sword and the Script

JULY 11, 2023

This new mom also provides helpful tips and perspectives on how she runs her business. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

5W PR

DECEMBER 28, 2020

The main reason why small businesses can’t properly execute their marketing ideas is that these ideas tend to require big budgets, which the businesses don’t usually have. However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing.

Marketing 88

Marketing Survey Consumer Small Business 88

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Sam, a contractor and small business owner.

Small Business 162

Small Business Marketing eBook Comparison 162

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns.

Brand 284

Brand Branding Small Business Retail 284

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. The concept was called “The Ultimate Dorm Room”.

Marketing 60

Marketing Nonprofit Small Business Local 60

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Alumni networks.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches.

Consumer 60

Consumer B2C Brand Branding 60

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Agencies could teach graphic design to small businesses or students.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. It took a year, but I joined a full-service advertising and public relations agency.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. We work hard to maintain our standings, which are entirely determined by anonymous feedback from our Konnect team.

Journalism 52

Journalism Agency Employee Community 52

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

JULY 15, 2019

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. An all-encompassing marketing campaign can be costly, however. What does this mean, exactly?

Strategy 68

Strategy Marketing Pinterest Google 68

PReview: A Blog by NewsVoir

AUGUST 17, 2020

Choosing the right PR agency is a crucial decision for your brand; some of these steps may help you identify which PR partner can be potentially perfect for you In today’s highly communicative era, making tactical use of public relations has almost become a necessity. Be it a small business or an established […].

How To 98

How To Small Business Agency Blogging 98

Onclusive

FEBRUARY 22, 2018

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%. Reciprocal marketing in a nutshell. Big publications are less likely to work together with small businesses, but small businesses will!

Content Marketing 134

Content Marketing Marketing How To Resources 134

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

AUGUST 21, 2014

Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle.

Technology 84

Technology Strategy Marketing Small Business 84

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. It’s the perfect time to shift away from all the depressing news and focus on some of the small, every day, good things happening around the country and the world.

Creativity 88

Creativity Pitching Small Business Media 88

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Mindful Marketing

FEBRUARY 15, 2017

You’re on your way to becoming a bonafide business. But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Niche markets Micro-influencers are ideal for niche markets where authenticity and expertise matter. Cost-efficiency They are usually very cost-effective, making them suitable for startups and small businesses.

Product Launch 78

Product Launch Local Small Business Advertising 78

Solo PR Pro

FEBRUARY 15, 2022

Your small business client did not think your recent influencer activity was worth it. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. Like any communications or marketing effort, you must first set smart goals.

Small Business 99

Small Business Web Nonprofit Resources 99

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

5W PR

AUGUST 14, 2023

PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels. Small businesses, startups, non-profit organizations , and even individuals can benefit from PR strategies. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78