ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Hoffman Agency

OCTOBER 20, 2023

I was pleasantly surprised to find myself sitting in on client calls and getting involved in account work, such as pitching journalists within my first couple of days. It was clear to me that the team at Hoffman believed in hands-on learning and trusted interns to contribute meaningfully to the team’s efforts.

Agency 36

Agency Training Technology Internal 36

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Reporters get pitched – a lot. So, they set out to do something about it and start a new PR tech company.

Pitching 86

Pitching Report Tools Software 86

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Several presentations at BledCom addressed these topics.

Communications 129

Communications Software Internal International 129

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 152

Survey Software B2B Pitching 152

The Resolution Blog

JANUARY 11, 2016

Everyone wants Jane on their accounts, she’s the only one who knows Twitter, likewise, we must bring her to the best of the pitches, no one else knows it like she does. The agency you say? Not everyone is happy with presenting so let people plan their own sessions how they feel comfortable. The teacher needs to prepare.

Agency 120

Agency How To Exercises Pitching 120

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

5W PR

FEBRUARY 28, 2024

Think of this as the company’s elevator pitch with some festival flair. Bringing the A-game Design a visually stunning and functional booth, train the internal team to be brand ambassadors, and prepare eye-catching promotional materials because presentation matters.

Brand 78

Brand Branding How To Film 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me.

Agency 146

Agency Pitching Training Meeting 146

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

The Hoffman Agency

AUGUST 23, 2023

Finally, according to what is known in cognitive theory as the ‘picture supremacy effect’, it is much easier to internalize and remember visual content than written text because images are encoded by our brains in both verbal and visual memory centers.

Storytelling 69

Storytelling Internal International Pitching 69

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. We never want a client to be asking, “what’s next?”

How To 136

How To Leadership B2C Agency 136

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more. ANA Brand Masters. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

SEPTEMBER 29, 2016

I quickly realized I loved the work and was continuously presented with opportunities to partner with interesting brands and great people. I believe this problem is best solved by appointing and empowering a lead agency or team member to own internal and/or international coordination. How can they overcome them?

Pitching 120

Pitching Interviews Creativity Internal 120

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Several presentations at BledCom addressed these topics.

Communications 59

Communications Software Internal International 59

The Hoffman Agency

OCTOBER 11, 2022

By Shipra Shukla, Intern. While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. To me, client meetings seemed more daunting than presenting live news! Mistakes make you.”

Internal 36

Internal International Agency Pitching 36

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I have already picked up so much and am excited to continue learning and growing with the agency. The most memorable part was presenting a PR proposal to a potential new client with the team. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. Things go wrong.

Agency 50

Agency Customer Service Analytics Retail 50

The Hoffman Agency

OCTOBER 13, 2022

By Wynne Beyersdorfer, Intern. As I approach my three-month mark at Hoffman, I find myself reflecting on the difference between the fresh college graduate that started at the agency and the PR professional writing this today. Week 1-2: First-week jitters, meeting the teams and clients, learning the ins-and-outs of the agency, etc.

Pitching 36

Pitching Report Meeting Internal 36

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

MaccaPR

AUGUST 8, 2016

But for me, the 8th of August is the one day a year where it’s (mostly) appropriate to share my utter love of all things cat: International Cat Day. You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. 2) the importance of Being Present With Clients.

Agency 48

Agency Marketing Viral Internal 48

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data and more data. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157