The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? Back in the day, way, way back, there was internal communications, there was external communications.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. ResponseSource also offers press release distribution and a media database. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Media training. Internal communications. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

OCTOBER 12, 2012

I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). Including in social, and in agencies, and outside of agencies. Smart PR measurement has a long way to go until it’s mainstream. (So

Social Media 100

Social Media Publicity Media Conference 100

Shift Communications

AUGUST 17, 2018

If so, you have the perfect opening to re-engage with business press who covered the relationship when it was first announced, and offer up a conversation with your client to discuss how earnings were influenced as a result. Measure the impact of new blood. faster load times) and more. Shevaun Betzler. Senior Account Executive.

Pitching 83

Pitching Product Launch Data Measurement 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. About seven years ago, we launched Engagement Science Lab.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Who would know about such accomplishments?

SEO 42

SEO How To Software Resources 42

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. The difference between a well-planned response and an unplanned one may result in millions of million in sales, stock price volatility, and media coverage for the company.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

APRIL 9, 2024

It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. If you have any doubt about the applicability to PR, just keep in mind Google has long since taken over as the new front page. See these related posts: Media Relations: Proven Ways to Get More Out of It. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 193

Writing Communications Marketing B2B 193

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Read what the book’s about before you read it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. Over the years, I learned about marketing tactics that I implemented to augment my PR efforts.

Communications 40

Communications Tools Analytics Television 40

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Press releases have always essentially been a “paid placement.” Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish.

Publicity 40

Publicity Advertising Advertising Industry 40

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 1) What has changed the most about PR over the course of your career?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. Volume of work. Some 400 “U.S.-based

Survey 92

Survey Journalism Study Pitching 92

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. This is another step along its way to becoming a one-stop-shop for PR and earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Pressing Questions on SEO ). Pressing Questions on SEO ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? By now, everyone is some kind of social media “expert.” So what’s new about you ? Consider yourself warned.

Pitching 111

Pitching Facebook Interviews Twitter 111