Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Designed by Sarah Muscarella. Christopher S. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

APRIL 4, 2017

12 Ways to Leverage Your Existing Investment in B2B Webinars. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report. Webinars: 32%. 3) Challenges of B2B lead attribution.

B2B 63

B2B Study Marketing Survey 63

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 114

Study Survey Infographics B2B 114

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. PR 20/20's Paul Roetzer and Influence & Co.'s

Blogging 54

Blogging Marketing Content Marketing B2B 54

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. Is your agency bringing strategic insights to the table? Give our services a try. Talk to Us!

Content Marketing 90

Content Marketing Marketing Enterprise Infographics 90

Cision

AUGUST 26, 2015

Digital Marketing Agency. Watch her on-demand webinar today! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Watch Gary’s free on-demand webinar today!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The media PR salary: $100,000.

Survey 176

Survey Marketing B2B Study 176

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. Make sure there are whitepapers, videos, webinars and other marketing collateral that will accompany your message.

Leadership 60

Leadership B2B Infographics Data 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world. Scott Monty.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

OCTOBER 5, 2015

The Maccabee agency published an entire post on content best practices. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. a strategic public relations and online marketing agency.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency.

Resources 53

Resources Marketing SEO Engineering 53

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Leila Hirsch is an account executive at Minneapolis-based Maccabee, a strategic public relations and online marketing agency. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

FEBRUARY 10, 2015

Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time? Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

MAY 27, 2021

Watch webinar. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. So who authored the blog post you’re reading now? His Mojo works.

Blogging 48

Blogging Employee Corporate Google 48