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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. As a result, we’re an entrepreneurial group. So, I’ve had to spell the name once or twice.

Agency 353
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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Music to our Ears: Gathering in Nashville to Talk Agency Leadership

PRSay

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. The elephant doesn’t care about the mouse, but the mouse has to get a Ph.D.

Agency 87
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Five Important PR Lessons Agency Pros Have Learned From Their Mentors

Remote PR Jobs

As agency professionals, the members of Forbes Agency Council have learned their fair share of lessons about the industry, and some of the best ones have come from experienced mentors. Sasha Berson, Comrade Web Agency 3. Reputation Is Everything Keep it real, fact-check and cite your sources.

Agency 100
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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

It’s a fairly senior group too, since 70% of respondents have 11 or more years of experience. The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. I can identify with that sentiment.

Agency 141
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics.