article thumbnail

Integrating Owned and Earned Media

PRSay

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast.

Media 197
article thumbnail

Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 146
article thumbnail

Green, greener…

Maxim Behar

We are overwhelmed with screens, newspapers and social media with carbon, solar and all sorts of other terms. All these years, people have been looking for ways to save money, protect nature, and make energy more affordable and cleaner. We live in a "green" euphoria without much of an understanding what it is all about.

Energy 52
article thumbnail

Spotlight on a Solo PR Pro: Meet Ben Finzel

Solo PR Pro

Ben’s role at Edelman enabled him to dip his toes into agency life. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Department of Energy. Extending skills to LGBTQ community.

Meeting 52
article thumbnail

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co. The rest is history.

Corporate 178
article thumbnail

Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not. • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow.

Agency 100