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Integrating Owned and Earned Media

PRSay

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. She has run and grown an agency for the past 15 years.

Media 198
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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 58
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Behind the Headlines With Ashley Simmons

Cision

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

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How to create news when there is no news

Action PR

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. Other brands and PR agencies are now learning how to align with awareness days to continue the conversation.

How To 40
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Maxim Behar in The Career show podcast

Maxim Behar

And that's why I decided to write this book because I saw these huge changes happening in our business. You can't do that sort of thing in a newspaper or on TV. And that's why I decided to write the book "The Global PR Revolution.” Host: Then in those years when you were in the plant you made your first newspaper?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. So, what made you write this book?