Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

AUGUST 27, 2021

Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career. Interns in Public Relations. Employee Relations Managers. This way they will be able to make a more strategic decision regarding their future.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 17, 2023

Some offer press release distribution either natively through a service they own or through a partner. Offers press release distribution through GlobeNewswire (which is owned by Notified/Intrado/West). Offers press release distribution through a partnership with Business Wire. All-in-one PR software incumbents. Onclusive .

Technology 93

Technology Software Resources Pitching 93

Remote PR Jobs

SEPTEMBER 25, 2023

If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article. It’s smart to reach out individually to reporters with your news and some context about why their readers will care. (The Do we need a PR agency to do this? What is your perfect headline? It’s not an imposition!

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). My email to the company asking about this went unanswered.

Software 85

Software Pitching Internal International 85

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Shift Communications

NOVEMBER 30, 2021

As with any other internal tool or core business program, it needs to be assessed and updated for changing market conditions and internal goals. Understand internal application. Among them is the failure to apply the brand narrative internally. This is about much more than a press release boilerplate or “About Us” page.

Brand 97

Brand Branding Internal International 97

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Press releases have always essentially been a “paid placement.” Traditional press release distribution. Million and Eyes the U.S. And neither can vendors.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Fake press releases on major wires. Bitcoin Cash briefly spiked about 5%.”.

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. In public relations, it’s all about how you tell your story, so shaping that story should come before media contact or content creation. Flawed or half-baked messaging.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 75

Internal International Pitching Corporate 75

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. By Hannah Harding, Account Coordinator. Mama, we made it!

Internal 36

Internal International Leadership Agency 36

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. based Brandwatch has raised about $65 million and previously made an acquisition of its own. BuzzSumo introduces journalist profiles.

Company 154

Company Tools Technology Software 154

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. To be sure, the company responded to my inquiry about service restoration on Twitter: “Yes, service is restored.

Software 104

Software Analysis Data Tools 104

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Beyond PR

FEBRUARY 1, 2018

Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. But sending a press release isn’t just a one-and-done business. An internal list of executives, board of directors, and/or employees. Investors and analysts.

Corporate 69

Corporate Internal International Engineering 69

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126