The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Creative Neglecting Creative Consistency: Inconsistency in branding and messaging can confuse your audience.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

SEPTEMBER 8, 2023

Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production. Encourage users to respond with their creative ideas, opinions, or experiences related to the brand, creating a sense of community and engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. No one day is alike.

Agency 146

Agency Pitching Training Meeting 146

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. This trend will continue to grow in the future, with more platforms investing in live video capabilities.

Video 118

Video Social Media Media YouTube 118

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

It seems that instead of being bombarded with ads, the public prefers good storytelling accompanied y great visuals – and most PR teams are very skilled at providing this kind of content. There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% Midsize firms bucked the flat growth trend. They are performing more strongly than most agencies. Agencies such as Porter Novelli are retooling.

Interviews 115

Interviews Agency Industry Measurement 115

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

B2B 139

B2B Brand Branding B2C 139

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash. Down-to-earth? Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. The Top 8 PR Trends That Will Empower Your Business. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. Also, 88% of PR specialists report they feel the future is in digital storytelling. When you end a press release, that’s where you can get creative. You want to show your relevance by being a part of current issues and industry trends.

How To 104

How To Writing Video Fashion 104

Konnect Agency

JUNE 8, 2023

Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. The post Instagram Ranking Explained appeared first on Konnect Agency. Looking to build an Instagram presence? Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 63) “I am a storyteller.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9%

Interviews 60

Interviews Agency Industry Measurement 60

5W PR

NOVEMBER 14, 2018

5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. We spoke with 5W’s CPG team to get their takes on the event, and trends on “how to PR a brand partnership.” How did we activate? Read on for the full interview!

Instagram 74

Instagram Creativity Consumer Storytelling 74

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! With their quick-witted ability to craft a tweet and a deep understanding of current trends, the Savior can take any social media troll down. Want to join the follow PR superheroes here at The Hoffman Agency?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36