Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 113

Study Survey Infographics B2B 113

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. Vice President, Marketing Technology. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Contently - Strategy

APRIL 14, 2021

a search marketing agency. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted.

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. You’ve heard carpenters are only as good as their tools. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 60

Analytics Viral Social Media Google 60

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. The 80/20 Rule: Why You Need to Spend More Time on Content Amplification.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Tori Sabourin. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Marketing Agency. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

APRIL 6, 2015

Then we cut the treemaps into individual squares and gave them to our Creative Services team. Vice President, Marketing Technology. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. Scott Monty. EVP, Strategy.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. The post 4 Ways to “Automate” Good Design with Canva appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Norton's Notes

JULY 17, 2014

So the future of journalism is creative clever digital journalism. This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. Thanks to the agency’s Building Bridges Program, I received the opportunity to fulfil my aspiration to work in the U.S. It had been a while since I visited the U.S.,

Pitching 28

Pitching Analysis Local Case Study 28

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. There are a lot of technology vendors out there pitching better collaboration.

Creativity 60

Creativity Infographics B2B Corporate 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48