Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. D: SEO is all about tactical execution.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy.

Study 79

Study B2B Marketing Survey 79

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. Feel free to start writing about these too, by leaving a comment below. The Chief Marketing Officer ( CMO ) is being asked to do more and more. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. So, consider categories of content carefully, and then do just what Sujan suggests.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Burrelles Fresh Ideas

JANUARY 23, 2024

These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 76

Technology Training Data Consumer 76

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. 4) Sharing less really is more.

Social Media 116

Social Media Brand Branding Media 116

PR 20/20

OCTOBER 11, 2018

Equals 3 is the creator of Lucy, the AI-powered assistant to marketing professionals that addresses common challenges across research, audience persona modeling, and media planning. MarketMuse is an AI-driven assistant for building content strategies. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. It lies at the heart of the difference between public relations and marketing.

Blogging 61

Blogging Agency Meeting Web 61

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. If you’re creating content in PR take note of hacks one and two especially. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. Write or Die.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Critical Mention

OCTOBER 11, 2019

Magnify your brand’s message by strategically weaving your mentions into multiple marketing tactics. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. Priscilla is the marketing coordinator for Critical Mention.

Brand 81

Brand Branding Media Case Study 81

Sword and the Script

MAY 6, 2017

Writing, Labels and Cohorts; Words Really Do Matter [UML]. Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML]. Marketing needs greater context than numbers moving up or down – an understanding of drivers behind those movements. Talk to Us!

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

DECEMBER 3, 2016

1) What is Agile Marketing Again? In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. For starters, your marketing team agrees on a list of priorities.

Marketing 60

Marketing B2B Content Marketing Training 60

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered.

Television 120

Television Pitching Journalism Interviews 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 10, 2016

Those surveyed at companies with more than $5 billion in annual revenue tend to spend 13% of their revenue on marketing, versus 10% at smaller companies that have $250 million to $500 million in annual revenue.”. Where will marketing invest that budget? Does your PR agency make your job easier or harder? We are great at both!

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

SEPTEMBER 27, 2016

The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. A small agency like this one provides access to creative senior talent at reasonable rates. These experiences have directly shaped the B2B agency I have opened here in greater Atlanta. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There is no better blogger writing about website strategy.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Email, web forms, word processing docs. I’m writing this text now in Hemingway. This assumes you’ve got one. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Sword and the Script

OCTOBER 15, 2016

Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? And that was that. Consistent.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

SEPTEMBER 28, 2015

If your posts aren’t even being indexed, there’s no way for them to be counted for links generated to your regular web properties. As of this writing, brand Pages are unable to create Notes. Vice President, Marketing Technology. Christopher S.

SEO 60

SEO Facebook Employee Web 60