Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

SEPTEMBER 20, 2016

The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. I set out to find the source. Wait…what?!

Content Marketing 60

Content Marketing Marketing Comparison Data 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. Sharing accomplishments, such as product launches and expansion into new markets. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Corporate Product Launch Internal 88

5W PR

SEPTEMBER 13, 2023

Integrated digital media planning Integrated digital media planning refers to the strategic coordination of various digital channels, such as social media, display advertising, search engine marketing (SEM), content marketing, influencer collaborations, and more.

Brand 78

Brand Branding Media Resources 78

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Content Creation. That way, if you get busy one week, you already have content lined up and ready to be published.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JULY 11, 2017

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors.

Marketing 68

Marketing Leadership B2B Survey 68

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Training Employee Social Media 168

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. We search for content that is useful. We share content that is interesting or entertaining. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

Marketing 65

Marketing Viral Survey Infographics 65

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 64

B2B Study Marketing Survey 64

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. Some companies have a set of infographics that are used in their promo pieces and marketing items. Your digital assets are all those things that make up your brand image.

Web 182

Web Guidelines Infographics Brand 182

Sword and the Script

OCTOBER 25, 2016

The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. The registration form for gated content , such as quite papers or webinars , are great examples. That’s usually true, but it doesn’t provide a long view or historical reference.

Measurement 60

Measurement Marketing Web System 60

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. And any good agency will advise as to what is achievable for you. What is media coverage? Why is media coverage important?

Print 112

Print Trends Agency Brand 112

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

5W PR

JUNE 27, 2022

These types of tools are developed to help companies create better data-driven marketing campaigns that will match the preferences of the target audience, as well as streamline the complicated process of purchasing and selling digital ad spots. Consumer Focused. Social Media.

Company 88

Company Strategy Publicity Advertising 88

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Reference to past promotion. Refer to Past Promotion. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? This type of content is more trustworthy and credible, more so than most other marketing activities.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71