Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Business Wire

JANUARY 19, 2017

Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries. It is also simultaneously transmitted to all end users over a private, encrypted network that guarantees that it is visible and not trapped by spam filters.

Financial 166

Financial Video Consumer Data 166

5W PR

OCTOBER 10, 2024

The holiday season presents a unique opportunity for alcohol brands to boost sales and create lasting customer relationships. By implementing effective marketing strategies with the help of an alcohol marketing agency , businesses can capitalize on the festive atmosphere and drive consumer demand.

Strategy 78

Strategy Marketing Retail Consumer 78

5W PR

SEPTEMBER 19, 2024

In an era of information overload and dwindling attention spans, organizations must break through the noise to engage their target audience with the help of an influencer agency. Influencers can spark conversations and foster genuine interactions with the target audience, creating a loyal community around the brand.

Ethics 78

Ethics Guidelines Reputation Agency 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Social Media & Community Management. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness.

Industry 181

Industry Financial Measurement Conference 181

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Stephen Waddington

JULY 3, 2022

Quoting Edward Bernays and Arthur Page, Oltarzhevskyi said that communication had the potential to find reach solution to the Russian war in Ukraine. Human stories are the primary means of countering information warfare according to Oltarzhevskyi however he called on professional communicators to apply their agency with care. “We

Communications 129

Communications Software Study Internal 129

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Community building Establish a community around the brand where customers can connect with each other and share their experiences. These unexpected gestures create positive memories and reinforce loyalty.

Consumer 148

Consumer Branding Brand How To 148

The Hoyt Organization

SEPTEMBER 21, 2024

Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities. So it’s important to engage with your community as often as possible. They can help build your credibility and grow trust in your brand within your audience.

Healthcare 89

Healthcare Industry Strategy Case Study 89

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

MAY 16, 2024

This presents a unique challenge for traditional banks. Community focus Highlight the bank’s commitment to the local community. Highlighting continuous innovation and a commitment to the community further strengthens the bank’s position.

Banking 78

Banking Financial Privacy Mobile 78

Beyond PR

AUGUST 31, 2016

The decision to attend Content Marketing World is an easy one; however, choosing from their selection of panels and presentations is a different story. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

5W PR

JUNE 7, 2024

The industry responds to a broad spectrum of stakeholders, each with unique priorities and concerns – government agencies desire cutting-edge capabilities, the military requires robust systems, investors seek profits, and the general public grapples with ethical implications and the potential for misuse.

Publicity 78

Publicity Government Crisis Communications Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. Opportunities exist for publishers and organisations with owned channels to tailor content, channels and communities to Gen Z's interests.

Study 111

Study Social Media Journalism Survey 111

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. Each speaker presents for five minutes on an area of expertise or provocation, followed by a Q&A session with the audience. If you’re interested in supporting the community via sponsorship, please check out the media pack and give me a shout. The format is simple.

YouTube 146

YouTube Creativity Community Leadership 146

5W PR

JANUARY 3, 2024

Connecting with local communities Strengthen the brand’s ties with local communities by engaging in initiatives that promote health and well-being. Sponsor local fitness events, collaborate with community organizations, or launch localized campaigns that resonate with regional wellness trends.

Publicity 78

Publicity Branding Brand Local 78

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We have to keep in mind that the very fact such topics are centre stage gives hope that we can tackle deep rooted and historic power imbalances.

Guidelines 171

Guidelines Ethics Study Community 171

PRSay

DECEMBER 10, 2021

Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. For example, this week, Ford Motor Co.

Employee 190

Employee Policies Agency Study 190

The Proactive Report

MARCH 27, 2020

Now is the time to be more present and add as much value to your customers and followers as you can. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. Create goodwill and a sense of being connected to your community. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 130

Survey Communications Measurement Internal 130

PRSay

APRIL 13, 2021

I didn’t pass the Panel Presentation the first time because my command of the planning process was not second nature. Following Eos’ mantra, this perspective was presented and sold to client after client via these APR-credentialed plans. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta.

Telecommunications 197

Telecommunications Community Ethics Financial 197

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. Still, the situation damaged our relationship with the agency, eroding our trust in people we had seen as business partners. I was stunned. We never had those options. Avoid deceptive practices.

Ethics 178

Ethics Internal International Agency 178

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. How to position your agency as a social media influencer.

Conference 228

Conference Social Media Crisis Crisis Management 228

Landis PR

APRIL 8, 2024

Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Company 59

Company Report Government Local 59

5W PR

MARCH 27, 2023

It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause. This not only supports employees with autism but also sends a message to customers and the wider community about the brand’s commitment to inclusion and diversity.

Branding 88

Branding Brand Employee Resources 88

5W PR

JANUARY 29, 2024

Effective public relations in the defense tech industry involves more than just dealing with the present. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

JUNE 20, 2023

It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication. Avoid making unrealistic promises or presenting rehab or mental health services as a quick fix.

Marketing 88

Marketing How To Ethics Insurance 88

PR in High Definition

JUNE 20, 2024

Depending on your business, this task might fall to the CEO, Founder, Communications Manager or Marketing Manager to work closely with their PR agency to develop and implement this plan. Small actions such as actively engaging with external communities, or employee surveys that unearth genuine issues, can bring unintended consequences.

Reputation 62

Reputation Strategy Employee Survey 62

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. We can give people agency. has one perspective versus Japan, versus Europe, versus Africa.

Technology 127

Technology Policies Government Community 127

Landis PR

AUGUST 13, 2024

We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife crossings, trail development, public policy and so much more. Landis Communications Inc. The environment needs dedicated and informed advocates.

Policies 59

Policies Community Measurement Local 59

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. The community comeback. Actively responding to more comments.

Social Media 169

Social Media Trends Media LinkedIn 169

Buchanan PR

NOVEMBER 29, 2023

This not only fosters a sense of community but also serves as invaluable social proof by providing consumers a first-hand look at a product or service. Maintaining strong community engagement can lead satisfied customers to becoming brand advocates on their own socials as well.

Social Media 80

Social Media YouTube Instagram Trends 80