ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

SEPTEMBER 15, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Technology 135

Technology Agency Real Estate Storytelling 135

Ishmael's Corner

FEBRUARY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Internal 106

Internal International Agency Storytelling 106

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make.

Consumer 78

Consumer Industry Brand Branding 78

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content. They bring realness to the storytelling. It makes no sense.

Storytelling 136

Storytelling Communications Employee Engineering 136

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Ishmael's Corner

MAY 6, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Industry 135

Industry Storytelling Communications Publicity 135

Ishmael's Corner

NOVEMBER 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Happy 20th Anniversary on your operation in Asia!

Interviews 113

Interviews Agency Communications Storytelling 113

Ishmael's Corner

DECEMBER 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Global Communications Is a Mentality, Not a Function appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Communications 106

Communications Storytelling Internal International 106

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Ishmael's Corner

OCTOBER 16, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

Storytelling 78

Storytelling Agency Communications Publicity 78

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Ishmael's Corner

APRIL 25, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. Our staff works damn hard. Our staff works damn hard.

Industry 63

Industry Storytelling Report Agency 63

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? Yet, the vast majority of content developed.more.

Storytelling 74

Storytelling Agency Communications Publicity 74

ImPRessions - Crenshaw Communications

MAY 4, 2015

In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. What you see and what your PR agency sees could diverge — in a good way. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 130

Survey Communications Measurement Internal 130

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

FEBRUARY 22, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success.

Agency 71

Agency Storytelling Communications Publicity 71

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

Ishmael's Corner

OCTOBER 16, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

Storytelling 60

Storytelling Agency Communications Publicity 60

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. And after doing a thorough search, his communications people sent him to us. Where it went wrong.

Agency 96

Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

JANUARY 26, 2024

Influencer relationship management is a strategic approach to building and nurturing relationships with influencers in a brand’s industry or target market. Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience.

Social Media 78

Social Media Media Storytelling Creativity 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

JUNE 14, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All communication consultancies periodically encounter Procurement before contract sign-off and embarking on the fun stuff with a client. I am not a fan of Procurement.

Storytelling 99

Storytelling Agency Communications Publicity 99

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Look, I recognize it’s been a rugged 20 years or so for the publishing industry. Some would argue that in a world where people expect to.more.

Agency 60

Agency Storytelling Media Advertising 60

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Many (most?)

Strategy 176

Strategy Storytelling Examples Communications 176

Ishmael's Corner

JULY 1, 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I came across this photo of Heather and my parents rambling the streets of Singapore a few years ago to celebrate the Agency’s 20th anniversary of operating in the region.

Storytelling 103

Storytelling Agency Communications Publicity 103

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. Our list grew, but included: We’re journalists and storytellers.

Communications 94

Communications Internal International Travel 94