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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

What motivates you to share your experience and knowledge in the form of books? Now, it sits in my small room at the M3 Communications Group, Inc. And so began an endless love for sharing what I have experienced or what excites me in books. Do you observe any change in the way people approach the selection and reading of books?

Writing 59
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference .

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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. Who would you work for?

Ethics 178
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. This is nonsense.

Industry 153
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A New Era for Measuring Communications Campaigns

PRSay

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. Shalon Roth is co-author of the book “How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” (Routledge 2019).