Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Corporate Communications. Media Training. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million South Koreans are active users of KakaoTalk.

YouTube 81

YouTube Marketing Local Chemicals 81

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Owned media is the only area that has a consensus majority. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 133

Survey Communications Measurement Internal 133

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization.

Media 243

Media Analysis Measurement Advertising 243

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. The news isn’t all bad for paid media, though.

Media 186

Media Study Agency Consumer 186

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization.

Media 221

Media Analysis Measurement Advertising 221

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 4) Media Relations: Proven Ways to Get More Out of It.

Blogging 107

Blogging Content Marketing B2B Social Media 107

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

Pitching 119

Pitching Television Banking Media 119

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 96

Survey Industry Leadership Study 96

Deirdre Breakenridge

NOVEMBER 11, 2015

Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post). Geben is also the top boutique agency in Columbus, according to Columbus CEO. He has also held various roles with three Twin Cities public relations firms.

Creativity 0

Creativity Community Storytelling Agency 0

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Whether it’s media relations or developing social strategies, we help them drive powerful connections between themselves and the greater good. We give a s**t. Constance & Julia.

Corporate 60

Corporate Employee Community Banking 60

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? If you work for an agency, this is your client. What is the most important piece of information that you’d like from these reports?

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. Can Your Company Afford a PR Agency?

Automotive 106

Automotive Publicity Transportation Trade Shows 106

Sword and the Script

FEBRUARY 23, 2020

I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Is media relations getting harder – or is it just harder for you? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 29, 2020

Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

SEO 102

SEO Software Resources Newspapers 102